Los Angeles-based POM Wonderful is launching a new marketing campaign to communicate the health benefits of antioxidants and try to establish POM Wonderful 100 percent pomegranate juice as the “Antioxidant Superpower.” “Two-thirds of super premium juice consumers report looking for antioxidants when making food and beverage choices—and we’re continuing to provide the solution,” says Charlotte […]
Category: Packaging News
Posted inCenter Store, Home Page Slider, National, New Products, Packaging News, Snacks Brands
The Ferrero Group Introduces Special Edition Tic Tac Coca-Cola
The Ferrero Group has launched Tic Tac Coca-Cola, the result of a collaboration between two brands of the Fast-Moving Consumer Goods (FMCG) sector. With this pairing, Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the first mint featuring Coca-Cola. This special edition will be available in the next few months in more […]
Posted inSnacks Brands, Amazon Fresh, Center Store, New Products, Packaging News, Southwest, Whole Foods, Wholesaler/Distributor News
Frito-Lay Offers Limited-Edition Reflective Trick-Or-Treat Bag
Plano, Texas-based Frito-Lay Variety Packs is partnering with Safe Kids Worldwide to raise awareness around the issue of children’s safety with the introduction of its first-ever limited-edition reflective trick-or-treat bag. The reflective bag helps increase a child’s visibility or the likelihood of being seen at night when reflecting a vehicle’s headlights or other source of […]
Posted inMidwest, Health & Wellness, Packaging News, Perishables, Produce News, Wholesaler/Distributor News
California Sun Dry To Unveil New Branding At PMA Fresh Summit
Middleton, Wisconsin-based California Sun Dry is launching an updated brand identity to communicate the products’ focus on natural flavor, healthy eating and its California roots—where the brand’s tomatoes are naturally grown and dried. This is the company’s first evolution of its branding since its founding in 1991. The new design, label and logo will be […]
Posted inCenter Store, New Products, Packaging News, Snacks Brands, Southwest, Wholesaler/Distributor News
Smartfood Popcorn Launches Lower Calorie Options With Smart50
Plano, Texas-based brand Smartfood has introduced Smart50. Air popped and available in White Cheddar and Sea Salt, the brand’s two flavors of ready-to-eat popcorn are 50 calories per cup or less. “With the launch of Smart50, we wanted to show consumers that making smart choices doesn’t mean having to sacrifice fun or flavor,” says Tracey […]
Posted inSouthwest, C-Store News, Home Page Slider, Packaging News, Snacks Brands
7-Eleven Releases New Slurpee Lite Glaceau Vitaminwater Fire Flavor
Irving, Texas-based 7-Eleven has a new Slurpee Lite flavor. Coming on the heels of the Slurpee Lite vitaminwater Chill drink that launched earlier this year, the convenience retailer is now offering Glaceau vitaminwater fire, a spicy watermelon-lime flavor. The newest Slurpee Lite drink is naturally flavored, contains less sugar and is fortified with vitamins B3, B6 […]
Posted inNortheast, Corporate Store News, Marketing News, Merchandising News, Organic Natural, Packaging News
Better ‘N Peanut Butter Brand Expands Under New Ownership
Southampton, New York-based Wonder Natural Foods Corp., a producer of low-fat, low-calorie peanut spreads under the registered trademarked brand name Better ‘n Peanut Butter, is under new ownership, which has a focus on increasing distribution of the peanut spread products. In 2018, Wickapogue Management LLC acquired Wonder Natural Foods Corp. and has since established several initiatives focused on developing new product innovation strategies […]
Posted inCenter Store, Health & Wellness, Packaging News, West, Wholesaler/Distributor News
Safe Harvest Debuts Its Line Of Soups In Glass Jars
Safe Harvest soups in glass jars launched in 2,100 stores including Kroger, Ralphs, QFC and Fred Meyer, King Sooper, Fry’s, Roundy’s, Smiths and Dillons. “Ingredient purity and fresh taste is paramount for us,” says Bryan Boches, co-founder of Safe Catch. “We source wild seafood for its purity, amazing taste and nutrients, and we use organic […]