The Kroger Co.’s media advertising business, Kroger Precision Marketing (KPM), has a new sales attribution capability to provide brands full transparency into media performance. Kroger’s self-service advertising platform now allows brands to view in-store and online sales results attributed to advertising campaigns across Kroger properties. Kroger applies only 100 percent verified transactions from both in-store and online customers. Microsoft […]
Category: Marketing News
Posted inBeverage News, Home Page Slider, Marketing News, National, New Products, Suppliers
Sprite ‘Drops’ Hit Of Ginger With New Beverage, Streetwear Collaboration
Sprite is adding a hit of ginger flavor to its lemon-lime base with a category-crossing innovation that launched Feb. 12. Sprite Ginger now is available nationwide in 20-oz. and 2-liter bottles and 12-oz. can 12-packs. Sprite Ginger Zero Sugar now is available nationwide in 12-oz. cans. The drink was developed in response to the popularity […]
Posted inProduce News, Corporate Store News, Grocery Store Layout, Health & Wellness, Home Page Slider, Marketing News, Organic Natural, West
Sprouts Farmers Market To Open Redding, CA, Store On Feb. 26
Sprouts Farmers Market will open in Redding, California, at 1401 Hilltop Drive on Wednesday, Feb. 26. Sprouts’ store layout, inspired by farmers markets, features fresh produce at the center of the store, an expansive bulk foods section and an extensive vitamin department focused on wellness. To celebrate the new store, Sprouts is giving away a classic […]
Posted inInternational Foods, Guest Contributors, Home Page Slider, Marketing News, National, Nonfood Items
Soto: Segmenting Multicultural Markets Not As Challenging As You Think
by Terry Soto/multicultural marketing expert I’m often asked how retailers can avoid stereotyping or generalizing when attempting to attract sales from multicultural shoppers given how diverse even one nationality, dialect or cultural background can be. It starts with some common sense. Say you want to attract sales among Hispanic shoppers. The first step should always […]
Posted inDairy News, Association News, Home Page Slider, Marketing News, Packaging News, Perishables, Suppliers, West
Darigold Expanding Fit Milk Facility In Boise, ID
Darigold Inc. will invest $67 million in its Boise, Idaho, facility this year, a move that will allow it to support the growth of its Fit milk. Over the past six months, Darigold reported, consumer demand for Fit, which was launched in the Pacific Northwest market last year, has doubled in sales and distribution. Headquartered […]
Posted inProduce News, Executive News, Home Page Slider, Marketing News, Midwest
Golden Sun Marketing Welcomes Two New Team Members
Mound, Minnesota-based Golden Sun Marketing has hired two experienced professionals—Tim Rogers and Jason Fuller. Rogers joined the team as business development manager at the beginning of January. Fuller joined as VP, effective Feb. 1. Rogers joins Golden Sun Marketing from The Fresh Market, a specialty grocer in the southeast. “Tim’s deep understanding of both procurement […]
Posted inHealth & Wellness, Home Page Slider, Marketing News, Snacks Brands, Suppliers
Crispy Green Hires Torres As New Regional Sales Manager
Fairfield, New Jersey-based Crispy Green has hired Janet Torres as regional sales manager to strengthen its key accounts and regional sales to meet its aggressive growth plan for 2020 and beyond. Torres brings a wealth of knowledge and experience to this role and will be a solid asset to the team, the company says. In addition […]
Posted inHome Page Slider, C-Store News, Marketing News, Northeast
Verc Enterprises Presents $500 Grant To Fitchburg High School
Verc Enterprises, a convenience store and Mobil/Gulf/Irving gasoline operator with locations throughout Eastern Massachusetts and New Hampshire and owner of Mayflower Provisions in Plymouth, Massachusetts, recently presented Fitchburg High School with a check for $500, a grant made possible through the ExxonMobil Educational Alliance Program. Funded by the ExxonMobil Corp. and Global Partners LP, the […]