Food City has pledged $800,000 in contributions for the upcoming school year through its School Bucks Challenge. For every dollar spent using a Food City ValuCard, customers earn one point for the school of their choice.
This year, Food City has introduced a new feature: during designated Spirit Weeks, customers can earn bonus points by purchasing participating items.
“Our Food City School Bucks Program has provided much-needed support for schools across our market area. Our School Bucks Challenge makes points collection quick and easy,” said Steven C. Smith, Food City president and CEO.
The 2026-2027 School Bucks Challenge runs from July 1 through April 30, 2027. To ensure points are credited to the school of their choice, customers can visit foodcity.com/schoolbucks and link their ValuCard to their preferred school.
The funds will be distributed based on the percentage of customer purchases assigned to each school. Schools can track their progress online at foodcity.com.
“Food City is committed to supporting the education of our youth,” Smith said. “Since the program’s inception, we’ve awarded over $23.7 million in essential educational equipment and tools to more than a thousand participating area schools.”
Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Food City’s parent company, operates 162 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia and Alabama.