image of Brookshire Brothers storefront
image of Brookshire Brothers storefront

Brookshire Bros., an employee‑owned grocery and pharmacy chain serving communities across Texas and Louisiana, has begun a new retail partnership with evermore, a smart benefits administration company.

Medicare Advantage members and Medicaid beneficiaries using evermore’s &more card can use their benefits at more than 100 Brookshire Brothers locations, many of which serve as the primary – and sometimes only – grocery and pharmacy option for the rural towns and small cities in their footprint.

“Brookshire Brothers is exactly the kind of retail partner that defines what evermore is built to do,” said Jared Childs, VP of growth at evermore. “In rural Texas and Louisiana, Brookshire Brothers isn’t just a grocery store — it’s a community institution. By bringing evermore benefits to their locations, we’re reaching members in places that larger national chains simply don’t serve. That’s where access matters most.”

For millions of Americans enrolled in Medicare Advantage, Medicaid and supplemental benefit programs, supplemental benefits can be a lifeline, helping them afford OTC and food products to care for their health. For seniors and caregivers, driving long distances to a large metro‑area retailer is not practical. Having benefit access at a trusted local store removes a real barrier to consistent benefit utilization and preventive care.

“Our stores and pharmacies have long been trusted resources in the communities we serve,” said John Alston, president and CEO of Brookshire Brothers. “This partnership with evermore allows us to provide helpful resources and valuable benefits to the people we serve every day, making access simpler and more convenient for the communities we call home.”

Related: ROFDA Expands Membership With Addition Of Brookshire Bros.

About Brookshire Brothers

Established in 1921, Brookshire Brothers is an employee‑owned grocery company serving communities across Texas and western Louisiana with nearly 120 retail locations. The company features fuel centers, coffee shops, and event venues, and is guided by its mission to “be good people who sell good food and do good deeds.”

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967,...

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