Sam’s Club has grown its private brand Member’s Mark community to more than 150,000 participants nationwide, a threefold increase in just two years.
The community gives members the ability to try, test, taste and recommend hundreds of exclusive Member’s Mark products.
“Membership is about more than access and savings. It’s about giving members a voice,” said Myron Frazier, chief merchant for Sam’s Club.
“Sam’s Club is already co‑creating with our members at scale, proof that collaborative relationships with consumers are not only possible, but possible in a way that distinguishes us in retail.”
Established in 2019, the opt‑in, member‑driven community re-emerged at scale in June 2024 with 50,000 participants. Two years later, membership has tripled, with 15,000 engaged members participating in five or more activities per month.
To date, members have completed nearly half a million activities, from quick polls on exclusive flavors to hands‑on prototype testing. The most engaged members live in California, Florida, Pennsylvania and Texas.
Sam’s Club is planning additional engagement opportunities, including listening sessions and live events.
The first of these took place in February in Grapevine, Texas, where more than 200 members previewed the spring collection of Member’s Mark attire, sharing feedback on everything from fabric to fit.
About Sam’s Club
Sam’s Club, a division of Walmart Inc., operates more than 600 stores in the U.S. and Puerto Rico. Now in its 43rd year, the membership club features fresh food, Member’s Mark items and technologies, including Scan & Go, curbside pickup and home delivery.