Sam’s Club’s Member Access Platform (MAP) is advancing its Retail Experience Network with new capabilities designed to connect member engagement with measurable business outcomes.
The platform, which evolved last year into the industry’s first Retail Experience Network, now offers expanded measurement tools, video content integration and in-club feedback capabilities.
MAP’s approach centers on the member experience across club, mobile app and discovery channels. Because each interaction ties to a verified member ID, the platform connects media exposure to sales across channels with closed-loop precision.
“Our role is to leverage more than 40 years of first-party deterministic membership data to create programs that deliver clear business outcomes for our advertisers, while also ensuring those experiences are engaging and valuable for our members,” said Harvey Ma, VP and general manager of Sam’s Club Member Access Platform.
Among the new offerings is Expert Review Videos, which integrate credible expert-led content into the online shopping experience. GhostBed, a mattress and bedding company, used the format featuring a licensed physical therapist to build trust with members. The campaign combined with MAP media drove a sales lift of about four times the baseline.
MAP is also adding tablets to in-club demo carts, enabling members to scan their membership ID and submit ratings and reviews on the spot. The reviews publish to the product detail page and provide advertisers with data on how demos influence sales over time.
The platform is launching the MAP Influencer Program to give brands access to Sam’s Club’s Creator Network. The vetted community of creators produces social-first content combined with MAP’s first-party data and closed-loop measurement.
To address cross-retailer performance visibility, MAP is introducing Rest of Market (ROM) Analysis. The tool measures campaign impact beyond Sam’s Club using Circana’s multi-outlet panel of more than 500 million loyalty cards. Campaigns using MAP ROM show a median 17 percent lift in incremental return on ad spend compared to measuring Sam’s Club performance alone.
The platform also integrates with Meta to reach members on Facebook and Instagram while maintaining deterministic measurement through a LiveRamp clean room environment. AI enhancements support targeting, performance optimization and campaign insights.
[RELATED: Sam’s Club Completes Reformulation Across Member’s Mark Food Products]