AD Retail Media, the retail media arm of grocery retail group Ahold Delhaize USA, has partnered with Chicory to offer enhanced off-site advertising solutions, including contextual commerce media for consumer-packaged goods, and help reach customers and unlock more incremental value.
“As retail media continues to evolve, the ability to influence purchase decisions beyond owned channels is critical,” said Bobby Watts, SVP of retail media and digital merchandising for Ahold Delhaize USA. “The partnership with Chicory strengthens our ability to deliver highly effective advertising that meets customers where they are.”
Through Chicory’s contextual commerce media, CPG brands can connect with high-intent shoppers not only at scale but also when they are creating shopping lists or browsing products online.
Leveraging contextual commerce media, such as shoppable recipe ads, the partnership will help drive measurable conversions and boost omnichannel sales.
“Chicory has evolved into an end-to-end solution for CPG advertisers and retailers by combining unique and engaging media experiences with relevant content,” said Yuni Baker-Saito, co-founder and CEO. “We are excited to partner with the AD Retail Media and support their work to connect CPG advertisers with customers at Ahold Delhaize USA’s brands.”
Chicory’s contextual commerce media offering will enable advertisers to engage hard-to-reach audiences, such as new shoppers, as well as re-engage past customers in new ways. In addition, the partnership offers closed-loop measurement, which enables accurate ROI assessment and strategic budget allocation.
“As we continue to enhance our offerings at AD Retail Media, it’s a priority for us to not only bring our partners compelling solutions but easy-to-access measurement so that we can assess results and put in place holistic strategies that support growth for CPG partners and ADUSA brands alike,” Watts said.
About Ahold Delhaize USA
Salisbury, North Carolina-based Ahold Delhaize USA, a division of Ahold Delhaize, is part of the U.S. family of brands, which also includes Food Lion, The Giant Co., Giant Food, Hannaford and Stop & Shop. When considered together, the companies comprise the largest grocery retail group on the East Coast and the fourth largest in the nation.
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