Several independent grocers – including Bowman’s Market, Maurer’s Market IGA, Neiman’s Family Market, Queen’s Price Chopper and Soelbergs Market – are adopting Caper Carts, Instacart’s artificial intelligence-powered smart carts.
The carts offer customers shopping in these stores – which operate across Idaho, Kansas, Michigan, Missouri, Montana, Oregon, Utah and Washington – a more personalized shopping experience.
Caper Carts are equipped with cameras, sensors and a built-in scale, which work together with an Edge AI system to recognize items as they are placed in them. Once added, shoppers are able to watch their running cost total – similar to an online shopping cart.
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Caper Carts also feature an interactive screen that tracks spending, provides access to deals and offers product recommendations based on the customer’s location in the store and the cart’s contents.
Integrated with retailers’ loyalty programs, Caper Carts allow customers to access personalized promotions and rewards throughout their shopping journey. The carts reward shoppers with automatic discounts, including digital coupons, as their basket value grows. Customers can then checkout from the cart without going through a checkout line.
“Over the past year, we’ve seen a wave of innovative, independent grocers adopting Caper Carts,” said Nick Nickitas, general manager, local independent grocery at Instacart.
“Caper Carts are enhancing the in-store grocery shopping experience by boosting sales, increasing the visibility of promotions and affordability, and creating new advertising opportunities for retailers through the engaging digital screen. These carts are an absolute hit with customers, helping local independent grocers solidify their place in the hearts and minds of the communities they serve.”
Caper Carts is part of Instacart’s Connected Stores suite of technologies, including Storefront, Carrot Ads, Eversight and Carrot Tags, designed to bridge the online and in-store shopping experience for retailers and customers.
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