Mountain Dew has launched a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven Mountain Dew family members—music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and […]
Category: National
Posted in, Center Store, Marketing News, National
Life Savers Celebrates 100th Anniversary
Life Savers is turning 100 years old and, to celebrate a century of sharing simple but meaningful connections between people, the iconic brand is giving back to charities that matter to its fans. The giving campaign, called Connect for a Cause, works like this: people can participate by entering the code on specially-marked 100th anniversary […]
Posted in, National
Majority Of Americans Can Recycle Plastic Bags, Wraps Locally
A new study released Thursday provides encouraging news about the state of plastics recycling in the U.S.: more than 91 percent of the U.S. population can recycle their plastic bags locally and, additionally, nearly 75 percent of people living in the U.S. can recycle other types of flexible plastic wraps in their own communities. The […]
Posted in, Beverage News, Midwest, National, West
Lagunitas To Build Brewery In Chicago, Go National
By next year, it should be easier to get a Lagunitas India pale ale in the Windy City, and other areas of the East and Midwest. The San Francisco Business Times reports that Lagunitas Brewing Co., a craft beer brewer based in Petaluma, Calif., plans to spend up to $18 million to build a second […]
Posted in, Equipment & Technology, Marketing News, National
Discount Hunters Reshaping The Grocery Shopping Experience
A new study by MarketTools Inc., a leader in software and services for market research and customer feedback, reveals that shoppers are more cost-conscious than they were a year ago, and their search for value is changing the way they approach the shopping experience. According to the study, 63 percent of shoppers have changed their […]
Posted in, Center Store, National
Hershey’s Kisses Declared America’s Favorite Chocolate
Americans have a sweet tooth and proclaim chocolate candies as their favorite indulgence, according to the just released 2012 Harris Poll EquiTrend (EQ) study, an annual study of brand equity, conducted by Harris Interactive. In the perennial battle of the brands, Hershey’s Kisses is the top ranked chocolate candy brand for the fifth time in […]
Posted in, Midwest, National
Kroger Completes Big Debt Deal
The Kroger Co. struggled to sell $850 million in a two-part debt deal Tuesday, Dow Jones Newswires reports. Cincinnati, Ohio-based Kroger sold $500 million of 10-year bonds and $350 million of 30-year bonds. The company had aimed to sell between $800 million and $1 billion, hoping for a yield of 5 percent on the 30-year […]
Posted in, Marketing News, National
Chiquita Exiting Avocado Business
Chiquita Brands International Inc. is apparently pulling out of avocado sales. The Charlotte Business Journal reports that the company plans to exit the avocado business over the next few months to concentrate strategic resources on the core categories of bananas, salads and apples. Chiquita’s banana sales, at $2 billion, amounted to 64 percent of sales […]