As part of the new integrated digital marketing strategy for Rumba meats, Cargill is unveiling the brand’s third annual on-pack promotion titled “Recipe of the Month” or “Receta del Mes.” This year’s national bilingual promotion is designed to reach multicultural consumers who purchase from the meat case and will incorporate both online and in-store elements […]
Category: National
Posted in, C-Store News, National
Expert Urges C-Stores To Take A Savvier Approach To Private Label
Well-executed branding strategies for private label products can help convenience stores set themselves apart, bolster shopper loyalty, improve price perception and, ultimately, boost their bottom lines. And yet the industry still has a long way to go when it comes to taking full advantage of private label’s powerful potential, said Todd Maute, a partner in […]
Posted in, National, New Products
Mike And Ike Introduces Mummy’s Mix Candy
Mike And Ike, a candy brand of Bethlehem, Pa.-based Just Born Inc., is introducing its new Mummy’s Mix for the 2012 Halloween season. “Ike created Halloween-themed artwork complete with a scary mummy on the front of the box,” a company news release says. “Mike picked the five most appropriate autumn colors from the vast fruit […]
Posted in, Beverage News, Equipment & Technology, National
Vending Machines To Show Soda Calories
Three major beverage companies are rolling out new vending machines that display how many calories are in their drinks, New Mexico Business Weekly reports. According to The Associated Press, Coke, Pepsi and Dr Pepper machines will allow customers to see the calorie counts for drinks before making a purchase. The machines will first launch in […]
Posted in, Beverage News, Marketing News, National
Marley Coffee Appoints Chris Hopkins SVP Of National Accounts
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins, who has more than 20 years of food and beverage sales experience, will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience […]
Posted in, Equipment & Technology, National
Walmart, Amex Roll Out New Prepaid Card
Walmart and American Express have launched Bluebird, an alternative to debit and checking accounts designed to help consumers better manage and control their every day finances. Bluebird has been developed for the tens of millions of Americans who are looking for advanced capabilities such as deposits by smartphone and mobile bill pay, fee transparency, and […]
Posted in, Executive News, National
Supervalu’s Shurts Joins Sysco As EVP, CTO
Wayne Shurts, most recently employed by Supervalu, has joined Sysco Corp. in the newly-created role of EVP and chief technology officer. “Given the increasing technology-enabled opportunities in the foodservice distribution industry, we are very pleased that Wayne Shurts has joined the Sysco team,” said Manny Fernandez, Sysco executive chairman. “Wayne’s depth of experience and expertise […]
Posted in, Center Store, National
Pillsbury’s Seasonal Varieties, Baking Kits Available Now
Pillsbury has introduced seasonal varieties and baking kits: the Pillsbury Funfetti Halloween Brownie Pop Kit and Pillsbury Supreme Collection Cake Mixes. “The return of fall colors and flavors is always something we look forward to, and this year is no exception,” said Maribeth Badertscher, VP of corporate communications for The J.M. Smucker Co. “This year […]