The 2013 IGA USA International Retailers of the Year have been announced. The three winners, who were among seven finalists to receive the recognition, will be honored during the IGA Global Rally in Chicago in April, along with International Retailers of the Year from other IGA countries. The 2013 IGA USA International Retailers of the […]
Category: National
C.H. Robinson, AARP Unveil Tropicana Clementines Packaging To Fight Hunger
C.H. Robinson Worldwide Inc., one of the world’s largest produce sourcing and logistics companies, has teamed up with AARP and AARP Foundation to support the Drive to End Hunger initiative by offering specially designed packaging on Tropicana clementines at retailers nationwide. Available on three-pound bags and five-pound race CARtons, the packaging will include imagery of […]
Pamela’s Hires New Employees, Leverages Expertise After Expansion
On the heels of its $1 million bakery expansion earlier this year, Ukiah, Calif.-based Pamela’s Products continues to grow its expertise with two new hires, Business Manager Donna Williams and Sales and Marketing Coordinator Hannah Hershey. GM Alana Rouse also assumes a larger role at the 76,000-s.f facility, leading a 64-person team to build upon […]
MiO Liquid Water Enhancer Scores First-Ever Super Bowl Ad
Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Western Union Signs Five-Year Agreement With Safeway
The Western Union Co., a leader in financial services, has renewed an agreement with Safeway Inc., one of the largest food and drug retailers in North America. Under the terms of the agreement, more than 1,640 Safeway store locations across the United States and Canada will continue to offer Western Union global money transfer services. […]
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Saffron Road Introduces First Non-GMO Verified Frozen Entrée In U.S.
Saffron Road, the packaged food brand of American Halal Co., is launching the first frozen entrée of its kind nationally at the end of January. The new gourmet, frozen entrée, Chana Saag with Cumin Rice, is the first frozen entrée in the U.S. to be Non-GMO Verified. In addition to Saffron Road’s existing 12 World […]
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]
