Sartori Co. will donate a portion of the proceeds from its new limited edition Peppermint BellaVitano cheese to the National Breast Cancer Foundation (NBCF) in support of breast cancer awareness. This new cheese has been highly sought-after since the company’s sneak preview last February, according to a news release. A true Sartori original, this artisan […]
Category: National
Posted in, Marketing News, National
Campbell’s Chunky Soup Brings Back ‘Mama’s Boy’ Ad Campaign
Campbell’s Chunky soup, the official soup sponsor of the NFL, is bringing back its “Mama’s Boy” advertising campaign this season. Campbell Soup Co. selected Victor Cruz, New York Giants wide receiver and Super Bowl XLVI champion, as the new face of the campaign, which was first introduced in 1997. By reprising the campaign, Campbell is […]
Posted in, National, Southwest
Food Entrepreneur Organization ‘Delicious New Mexico’ Launches Next Week
The Rio Grande Community Development Corp. will launch its latest economic development project—Delicious New Mexico—on Sept. 11. Delicious New Mexico was created as a vehicle to help local food entrepreneurs launch and grow their businesses and create jobs. Delicious New Mexico is a brand and membership organization that will provide support, networking and education to […]
Posted in, National, West
Safeway Prepares For Blackhawk IPO
Pleasanton, Calif.-based Safeway Inc. has announced that it plans to file a registration statement in the U.S. for a potential initial public offering (IPO) of a minority ownership stake in Blackhawk Network Holdings Inc. Depending on market conditions, the company anticipates executing a transaction in the first half of 2013. A news release says that […]
Posted in, Beverage News, National, Southeast
Anheuser-Busch Ships 103K Cans Of Water For Isaac Relief Efforts
Anheuser-Busch has shipped 4,312 cases of emergency drinking water—or 103,488 cans—to affected areas to support Hurricane Isaac relief efforts. The emergency water has been made available to communities and relief organizations assisting impacted residents. “Relief workers and people in the region are in need of emergency drinking water, and this is one way we helped […]
Posted in, National, New Products
New Bayer Migraine Formula Offers Triple-Action OTC Option
Bayer HealthCare’s Consumer Care Division is introducing Bayer Migraine Formula, an over-the-counter (OTC) medication designed to relieve migraine pain and accompanying symptoms—nausea, phonophobia (sound sensitivity) and photophobia (light sensitivity). The triple-action formula of aspirin, acetaminophen and caffeine aims to target and alleviate tough migraine pain fast and effectively. Bayer Migraine Formula will be a welcome […]
Posted in, Marketing News, National
New Study Shows U.S. Consumers Willing To Share Personal Data
A new landscape is emerging in the U.S.: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange. This finding is highlighted in “Sexy Little Numbers,” a new book by Dimitri Maex, managing director of OgilvyOne New York, the digital direct arm of Ogilvy & […]
Posted in, National
Report: ‘Deal Junkies’ Hurt Store Profits
The strategy retailers have employed during the tight economy to lure cash-strapped shoppers into stores has bred a group of deal junkies who won’t shop unless they see 70 percent off signs or yellow clearance stickers, reports The Associated Press. The group is a thorn in the side of retailers due to the now-required discounts […]