While American consumers have traditionally viewed grocery shopping as a mundane chore, new research from Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, reveals most shoppers now like to grocery shop. According to Acosta’s latest “The Why? Behind the Buy” report released last week, 54 percent […]
Category: National
NatureSweet Tomatoes Partners With Susan G. Komen For Third Year
To show support for Breast Cancer Awareness Month, NatureSweet Tomatoes is continuing its partnership with Susan G. Komen and the fight to end breast cancer. NatureSweet will feature limited edition pink packaging nationwide through October 31 and will donate $100,000 regardless of sales. The in-store pink packaging and promotional materials will be featured on NatureSweet SunBursts […]
Sun-Maid Raisins, Chiquita Banana Bread Mix Launch ‘Sweeter-Together’ Campaign
Sun-Maid Raisins and Concord Foods are partnering on a new promotion, Sweeter Together, for the holidays. Through December, a range of recipes featuring Sun-Maid Raisins and Chiquita Banana Bread Mix will be available to consumers online at Sweeter-Together.com. In addition, instant redeemable coupons (IRC) for $0.55 off the purchase of Sun-Maid Raisins (12-oz. or larger) […]
M&M’S Crispy To Return In 2015
After a decade of phone calls, petitions, Facebook posts and countless other pleas, Mars Chocolate North America says M&M’S Crispy will return to stores nationwide in January 2015 following a 10-year hiatus. M&M’S Crispy feature a crispy center covered milk chocolate, enclosed in a colorful candy shell. This treat is slightly larger than the original […]
Peapod Turns 25 This Year, Celebrates Many Firsts
In 1989, brothers Thomas and Andrew Parkinson were developing a new way to shop. With DOS programming software, dial-up modems and floppy disks, they created Peapod.com, and shopping from a computer for home-delivered goods was born. Peapod was the first online grocery service to offer customers first in Chicago and later in 23 other U.S. […]
Study: Nearly 100% Of Sales Growth At Leading CPGs Is From Lower-Calorie Foods
Providing consumers lower-calorie foods is good for business and public health, according to a new research report from Hudson Institute, an independent policy research organization. The Healthy Weight Commitment Foundation (HWCF) asked Hudson Institute to analyze sales data from the 16 major food and beverage companies it counts among its members to determine both trends […]
Nestlé Debuts New Treats In Time For Halloween
Nestlé is rolling out new candy this Halloween, including treats from Butterfinger, Laffy Taffy and Nerds as well as bigger variety bags. • Butterfinger Best Assortment Pack features Butterfinger Peanut Butter Cups: Enjoy the best of Butterfinger with Butterfinger Minis, Butterfinger Crisp and Butterfinger Peanut Butter Cups (30-oz. bag, SRP is $8). • New Caramel […]
Ocean Mist Farms Honored For Innovation In Water Reuse
Ocean Mist Farms was honored by the WateReuse Association and Research Foundation for its unique and successful water reuse partnerships at the 2014 One Water Innovations Gala on Sept. 28 in New Orleans. “The WateReuse Association and Research Foundation works to promote water sustainability through research and education,” said Mike McCullough, the recycled water program […]
