Posted in, Beverage News, Grocery Industry, National

Income Does Not Determine Shoppers’ Private-Label Preference

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that, while income groups differ a bit on their perception about private label (highest-income shoppers are more skeptical about the quality of store brand products), their reported behaviors are very similar. Most shoppers across income groups say they regularly compare prices […]

Posted in, National, West

CGA Educational Foundation Receives Landmark Donation

The California Grocers Association Educational Foundation has received a record donation from the California Independent Grocers Association (CIGA) that will significantly expand the funding of college scholarships, tuition reimbursement and industry educational opportunities for independent grocer members of CGA and their dependents. The $403,000 gift was the result of the recent merger between CIGA and […]

Posted in, Beverage News, National, New Products

Campbell Plans Massive FY15 Product Launch To Hit $10B Sales Goal

Campbell will launch more than 200 new products in fiscal 2015 for consumers’ changing tastes, preferences and needs, President and CEO Denise Morrison told investors during a presentation earlier this week. The launches, designed to strengthen its core business as well as expand into faster-growing spaces, are part of Campbell’s goal to become a profitable […]

Posted in, Beverage News, National, Southeast

Iconic Coca-Cola ‘Ghost Signs’ Come Back To Life

Not long after Coca-Cola was invented in 1886, the company hired sign painters to extol the virtues of the new beverage on the sides of buildings across the country. Thousands of iconic Coca-Cola wall murals became prominent features in cities and towns, particularly in the rural South. Thousands of these iconic advertisements remain today, but […]

Posted in, Marketing News, National

Company Debuts Index That Measures Consumer Intent To Purchase New CPGs

Instant.ly, an on-demand consumer insights platform, today debuted the Instant.ly Shelf Score, an index measuring consumer intent to purchase recently introduced consumer packaged goods (CPG) products. Instant.ly Shelf Score evaluates the newest CPG market offerings and ranks 10 of the most innovative from that group by overall consumer interest. Instant.ly is provided by uSamp, a […]