Ann Arbor, Michigan-based AdAdapted, an advertising technology solution, has announced that TPN, a creative commerce agency specializing in CPG and shopper marketing, has selected the adtech solution provider to drive conversions for its CPG clients in the food and household cleaning categories. TPN chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase. […]
Category: Midwest
Posted inProduce News, Midwest
Testa Produce Launches Online Ordering Platform
Chicago-based Testa Produce has announced a partnership with Pepper, an e-commerce solution designed for independent food distributors. The collaboration hopes to revolutionize Testa Produce’s digital ordering capabilities and bolster operational efficiency. Understanding the necessity of adopting new technology in an evolving market, Testa Produce is taking steps to enhance its customers’ online ordering experience. By […]
Posted inPackaging News, Midwest
Keebler Introduces Looney Tunes Fudge Stripe Packaging
Battle Creek, Michigan-based Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, has launched new packaging for its Fudge Stripe cookies. The collaboration celebrates Warner Bros. 100-year anniversary. Keebler’s Fudge Stripes feature a coat of fudge on top of shortbread cookies. The updated limited-time packaging will mimic Looney Tunes characters with a Warner Bros. […]
Posted inOnline Grocery Technology, Midwest
Schnucks Deploys Instacart Caper Carts In Select Stores
St. Louis-based Schnucks Markets Inc. and Instacart will expand their omnichannel partnership by deploying Caper Carts, Instacart’s smart carts, in select stores. Caper Carts can identify items as they are added to the cart using computer vision and artificial intelligence, allowing customers to bag as they shop, skip the line and checkout on the cart […]
Posted inThe Kroger Co., Corporate Store News, Midwest
Kroger Boost Members Saved $115M During Inaugural Year
In the first year of Cincinnati-based The Kroger Co.’s paid membership program, Boost by Kroger Plus, members saved more than $115 million. In its inaugural year, Boost membership enrollments have exceeded the company’s expectations. The savings members experienced drove increased customer engagement across stores, e-commerce channels and fuel centers. The retailer is celebrating with a […]
Posted inWholesaler/Distributor News, Midwest
SpartanNash Plans Annual Expo For Independent Grocers
More than 2,000 independent grocers, vendors and employees will gather July 26-27 at DeVos Place Convention Center in Grand Rapids, Michigan, for the SpartanNash Food Solutions Expo. During the two-day event, attendees will get a firsthand look at advancements in the company’s supply chain and merchandising transformations, as well as enhanced customer service solutions and […]
Posted inSupply Chain News, Midwest
Kraft Heinz Invests In Automated CPG Distribution Centers
The Kraft Heinz Co. will invest more than $400 million to build one of the largest automated CPG distribution centers in North America. Located in DeKalb, Illinois, the 775,000-square-foot national distribution facility will feature automation technology and national railway access, enabling Kraft Heinz to drive greater supply chain efficiencies and distribute its products to retail and […]
Posted inPackaging News, Midwest
Wheaties Names New Champions On Cereal Box
Minneapolis-based Wheaties has named professional football athletes and brothers J.J. Watt and T.J. Watt as the new champions to be featured on its orange box. The Watt brothers have always prioritized family and community throughout their football careers, making them “ideal Wheaties Champions and first-ever brother pair to be featured on the Wheaties box,” according to […]