BAM (Brand Activation Maximizer), a new marketing service, aims to connect brands, events and retailers to make event advertising and shopper activation easier. The BAM software and service provides brands with a spectrum of targeted national and local advertising and sponsorship opportunities to consider, and indicates which events align to retailer priorities. This enables them […]
Category: Marketing News
Posted inBeverage News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Midwest, New Products, Packaging News, Suppliers
The J.M. Smucker Co. Targets Young Consumers With New Coffee Brand
Today, at the Consumer Analyst Group of New York (CAGNY) conference in Boca Raton, Florida, The J.M. Smucker Co. unveiled what it says is one of its most significant coffee growth initiatives to date—a new line of “premium” coffees intended to strengthen the company’s position in the fastest-growing market segments and serve as a platform for future growth […]
Posted inPackaging News, Deli News, Grocery Industry, Grocery News, Health & Wellness, Marketing News, Northeast, Organic Natural, Snacks Brands
Sabra Dipping Co. Updates Logo, Packaging For Its Hummus Line
Sabra Dipping Co. is bringing a fresh look to its hummus. The re-branding includes an updated logo, restyled label design and original on-pack photography highlighting the fresh, plant-based ingredients in Sabra products. The new packaging will begin hitting retail shelves in late February. “We are thrilled to introduce a fresh look for Sabra at an […]
Posted inMarketing News, Amazon Fresh, Corporate Store News, Grocery News, Home Page Latest News, National, Organic Natural, Store News, Whole Foods
Amazon’s Treasure Truck Coming To Select Whole Foods Stores
Amazon’s Treasure Truck is popping up at various Whole Foods Market locations across the country with new offers and incentives. The Treasure Truck “handpicks new, trending, local or delicious items, loads them on the truck, and cruises around town spreading joy for everyone with a smartphone and an appetite for fun.” Yesterday, the Treasure Truck […]
Posted inHarps Food Stores, Equipment & Technology, Grocery Industry, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Merchandising News, Online Grocery Technology, Southwest, Store News
Harps Food Stores Using AI Platform To Support Merchandising Decisions
Springdale, Arkansas-based Harps Food Stores Inc. has implemented an AI (artificial intelligence) platform from Daisy Intelligence Corp., a software-as-a-service company, to “improve and optimize” decision-making around pricing and promotions. According to Daisy, Harps chose it to analyze data and determine which products should be featured in its frequent circulars. Harps launched the partnership with Daisy […]
Posted inHealth & Wellness, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Southeast, Store News
Publix Pharmacy Launches Low-Price Prescription Drug Program
The Publix Pharmacy has introduced a new prescription drug program, “Next Best Thing to Free,” which offers up to a 90-day supply for $7.50. The company hopes the program will improve patients’ access to some of the most commonly prescribed medications. Regardless of insurance coverage, Publix Pharmacy will dispense a select list of medications for […]
Posted inDeli News, Bashas', Grocery Industry, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Store News, West
Bashas’ Chicken Challenge: Turn A Rotisserie Chicken Into Three Dishes
After stretching their pocketbooks during the holidays, families are looking for ways to stretch their grocery dollars, so Arizona grocer Bashas’ is encouraging them to get creative in the kitchen with a new challenge: share three easy-to-make dishes from one Bashas’ rotisserie chicken. The hometown grocer’s second annual “Stretch Your Dollar” Rotisserie Chicken Challenge will […]
Posted inMarketing News, Equipment & Technology, Grocery Industry, Grocery News, Grocery Store Equipment, Home Page Latest News, Independent Store News, Midwest, Online Grocery Technology, Store News
Lunds & Byerlys Launches Digital Loyalty Program, Integrated Coupons
Lunds & Byerlys, a Minnesota-based, family-owned grocer, and Unata, a provider of 1-to-1 digital solutions for grocers, have launched Lunds & Byerlys Extras and Integrated Digital Coupons, two new digital features that the companies say will deliver convenient and affordable shopping for customers online and in-store. Lunds & Byerlys Extras is the retailer’s new digital […]