A new Avocado Category Market Development Tool just released by the Hass Avocado Board is designed to help retailers and industry stakeholders identify, quantify and prioritize potential market-level opportunities for 45 markets. Each market has a unique profile, which varies significantly by population, category development and other measures using a multi-metric model approach to reviewing […]
Category: Marketing News
Posted inShelby Exclusives, Home Page Slider, Marketing News, National, Shelby Signature Content, Snacks Brands, Suppliers
2020 Will Be A Year Of Innovation For Mars Wrigley Brands
Mars Wrigley showcased some of its innovations for a number of its iconic brands at the recent 2019 NACS Show in Atlanta. Shaf Lalani, VP of strategic demand leadership, said 2020 will be a big year for Mars Wrigley, with M&M’s Fudge Brownie being its largest launch. “You’re probably familiar with the caramel launch we […]
Posted inSouthwest, Health & Wellness, Marketing News, Produce News
Produce Marketing Agency Unveils Food Trends And Insights For 2020
DMA Solutions, a Dallas, Texas-based full-service marketing agency exclusively serving the fresh produce industry, has released its annual Food Trends eMagazine. In an effort to provide insight on a constantly evolving food space, DMA Solutions researched and compiled the top trends predicted for 2020 across all aspects of the food supply chain, fresh produce and […]
Posted inSoutheast, Marketing News
Acosta Appoints New Board Of Directors Following Recapitalization
Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has appointed a new board of directors following the company’s successful recapitalization earlier this year. New appointees include members of the retail and consumer packaged goods (CPG) industry: Joe Crafton: Beginning as a partner in 1988, Crafton held a variety of leadership positions with Crossmark […]
Posted inSouthwest, Home Page Slider, Marketing News, Packaging News, Snacks Brands, Suppliers
Lay’s Unveils Three New Chip Flavors, Kicks Off Lay’s Smiles Campaign
Lay’s, having recently unveiled its first brand redesign in over a decade, is looking for ordinary people doing extraordinary things to create joy in their communities. And as Lay’s kicks off its nationwide search for people to feature on its packaging, the brand is introducing three new chip flavors across its entire portfolio this month: […]
Posted inMidwest, Executive News, Marketing News
C.A. Fortune Appoints New Executive Leadership Team
C.A. Fortune has appointed a new executive leadership team, consisting of Dave Cox, CFO; Jaime Frye, chief sales officer; Laura Howell, chief client officer; Ali Shouman, chief growth officer; and Steve Gaither, chief marketing officer. All five executives report to Tyler Lowell, managing partner CEO. “We are at an exciting moment in C.A. Fortune’s history, […]
Posted inSoutheast, Marketing News
Acosta Reorganizes, Emerges From Its Chapter 11 Bankruptcy
Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has successfully completed its financial reorganization and recapitalization and emerged from Chapter 11 less than a month after filing. Through the process, Acosta eliminated all of its approximately $3 billion of long-term debt, and its new investors have funded $325 million in new equity capital. The reorganized company’s largest […]
Posted inOnline Grocery Technology, Equipment & Technology, Grocery Store Equipment, Grocery Store Layout, Independent Store News, Marketing News, Southeast
Mood Media Brings Digital Signage To Earth Fare Café In Charlotte, N.C.
Mood Media, an in-store media solutions company, has partnered with organic and natural foods grocery store Earth Fare. Mood installed multiple custom-designed digital signage display options and strategies in the café of an Earth Fare store in Charlotte, North Carolina. This trial, as part of a full renovation of the store, took place in mid-2019, […]