Jacksonville, Florida-based Acosta has been named U.S. sales and marketing agency of record for Voortman Cookies Ltd., a subsidiary of Hostess Brands Inc. Effective immediately, Acosta, a sales and marketing agency in the consumer packaged goods (CPG) industry, will represent Voortman, the top player in crème wafers and sugar-free cookies, according to Nielsen. The Canada-based company manufactures […]
Category: Marketing News
Del Sol Foods Appoints McKeown, Van Dorf To Leadership Team
U.S.-based condiments brand Briannas, owned by Del Sol Foods in Brenham, Texas, has named Jay McKeown as director of finance and technology and Jenny Van Dorf as director of brand marketing. McKeown brings more than 25 years of financial experience to Del Sol. After beginning his career in commercial banking with NationsBank N.A., McKeown has […]
Diestel Family Ranch Introduces Sous-Vide Turkey Meatloaf
Diestel is introducing its Sous-Vide Turkey Meatloaf as an easy-to-prep dinner solution for families. Available in traditional and Florentine flavors, the fully-cooked turkey meatloaf is made from butcher-quality, whole-muscle cuts to deliver authentic turkey flavor and premium texture. The sous-vide cooking method ensures a moist and tasty loaf every time, all while making it simple […]
Plant-Based Meats Aren’t As Shiny As They Seem
by Danette Amstein, principal, Midan Marketing Not a day goes by that I don’t find the words “plant-based” or “meat alternatives” popping up on my social channels or news feeds. And really, it isn’t surprising. In fact, we measured conversation around plant-based alternatives from 2018-2020 and we’ve seen a 40 percent increase in the last […]
Tyson Fresh Meats Brings Top Products, Innovative Solutions To AMC
Tyson Fresh Meats Inc., the South Dakota-based beef and pork subsidiary of Tyson Foods Inc., showcased top products from its extensive portfolio of brands at the recent 2020 Annual Meat Conference in Nashville, Tennessee. The company is known industrywide as a purveyor of quality beef and pork offerings. “At Tyson Fresh Meats, we take pride in […]
Else Nutrition Offers Clean-Ingredient, Plant-Based Toddler Formulas
Else Nutrition, a developer and marketer of clean-ingredients, plant-based nutrition products, is launching its first commercial product this spring in the U.S.—a next-generation, 100 percent plant-based, organic toddler formula made with a proprietary formulation of almonds, buckwheat and tapioca. The globally-patented formula contains zero dairy or soy and is free of gluten, hormones, antibiotics, palm […]
Kind Snacks Founder Partners With Ellenos Yogurt To Accelerate Growth
Ellenos, the Greek yogurt brand born in Seattle’s Pike Place Market, has received new investment from Daniel Lubetzky, founder and executive chairman of Kind Snacks. The strategic partnership not only will further propel Ellenos’ market expansion but also will leverage Lubetzky as a mentor to Ellenos’ founders and leadership team. Founded in 2013, Ellenos was […]
Fareway Stores Inc. Enters Sixth State With Addition Of KC Meat Market
Boone, Iowa-based Fareway Stores Inc. recently entered its sixth state with the opening of a Fareway Meat Market and McGonigle’s Kitchen + Catering BBQ in Kansas City, Missouri. In February, Fareway announced it had purchased the assets of McGonigle’s, located at 79th and Ward Parkway. The re-opening of the market location March 2 marks the […]
