Ewing, New Jersey-based Vitafusion is introducing six new gummy vitamin products: Irresistible Skin, Organic Prenatal Multi, Triple Immune Power, Apple Cider Vinegar, Kids Melatonin and Teen Essential Multi. “The Vitafusion brand provides consumers with a fun and delicious alternative to traditional vitamin pills and tablets. We are constantly addressing unmet nutritional needs in the gummy […]
Category: Marketing News
Nielsen Reports Covid-19 Impacted Health/Safety, Food/Bev Categories
The latest Nielsen total U.S. dollar sales data is available for several categories, reflecting the one- and four-week periods ending March 14, 2020, vs. those same timeframes one year prior, in 2019, according to Nielsen Communications Manager Greg Doonan. He also has compared the data to the one-week ending March 7, 2020. Some high-level key […]
SOUTHEAST: Market Profile: More Bravo Stores Planned For Florida’s Southern Half
by John McCurry/contributing writer Bravo Supermarkets has been growing fast in Florida ever since it expanded there about 16 years ago. The chain now has more than 50 multicultural stores in Florida and is looking to add more. Bravo is part of a “virtual” chain operated by New York-based Krasdale Foods and its marketing arm, […]
Soto: My Multicultural Marketing Isn’t Working—Why?
by Terry Soto/CEO, About Marketing Solutions Inc. I hear growing concerns from retailers who say they just aren’t seeing the results from their multicultural marketing efforts. It seems retailers are baffled by failed attempts to attract, satisfy and retain diverse customers in their trade areas. However, upon closer examination, the common denominator among many retailers […]
Utz Quality Foods Adds Several New Snacks To Product Lineup
Hanover, Pennsylvania-based Utz Quality Foods LLC has added new products to its lineup, which became available through retailers on Feb. 3. From Zapp’s New Orleans style “Evil Eye” Kettle Potato Chips to Good Health Creamy Onion & Chive Veggie Chips to Utz Ridge Cut Potato Chips, the line-up is comprised of both indulgent and better-for- you […]
Weis Markets Gives Placement To Verus’ MLB-Branded Candy Products
Sunbury, Pennsylvania-based Weis Markets has placed an order with Verus International Inc. for its Major League Baseball-branded candy products from its Big League Foods (BLF) subsidiary. Weis operates 198 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia. In addition to being the first supermarket customer, Weis also is the first […]
7-Eleven Adds Skýra Water From Iceland To Private Brand Lineup
Irving, Texas-based 7-Eleven Inc. has added a new premium water imported from Iceland to its private brand. Created exclusively for 7-Eleven, Skýra Icelandic spring water is naturally alkaline with electrolytes, a high pH (8.8) and naturally low mineral content. Skýra water is sourced from an Icelandic spring in a government-protected nature preserve. Filtered through inert […]
Urban Pie Pizza Co. Launches Artisan Hemp Seed Crust Pizzas
Urban Pie Pizza Co. is introducing artisan thin crust pizzas made with hemp seeds to the frozen pizza aisle and adding a new flavor to its artisan thin crust line. Urban Pie Pizza is one of the fastest growing brands in the natural channel, and these hemp-infused crusts are a first in the frozen aisle, […]
