Jacksonville, Florida-based Acosta, a full-service sales and marketing agency in the CPG industry, has appointed Brian Wynne as its new CEO. Wynne is working closely with Darian Pickett, who will remain with the company and assume the role of CEO of Acosta’s North American Sales Agency. This change will allow the company to accelerate its […]
Category: Marketing News
Posted inMarketing News, Home Page Slider, National
Vibenomics, Kroger Team Up To Expand Audio Advertising In Stores
Indianapolis-based Vibenomics, a location-based audio out-of-home advertising and experience company, has entered into a multi-year relationship with Kroger, the nation’s largest supermarket retailer. Vibenomics will expand its audio OOH advertising marketplace to enrich the customer experience in more than 2,300 Kroger locations and automate the audio ad buying process to current programmatic standards. This will […]
Posted inHome Page Slider, Marketing News, National
FMI Emerge Ownership Transitions To Emerge Network LLC
FMI -The Food Industry Association recently announced the transition of ownership of its FMI Emerge program to Emerge Network LLC, a woman-owned small business led by former FMI Emerge Director Julie Pryor. FMI Emerge, a supportive educational, networking and business building community, has helped numerous growing brands achieve success by reaching their distribution and growth […]
Posted inGelson's, Home Page Slider, Marketing News, West, Year In Review - 2020
WEST: Gelson’s Introduces New Customer Rewards Program
Gelson’s has introduced a new rewards program where customers can earn points for every dollar they spend. With four different tiers (Foodie, Gourmet, Connoisseur, Epicure) come different perks, such as free items, Gelson’s brand BOGO events, a percentage off of whole store events and first to market samplers. Instacart is also integrated into the program, […]
Posted inHome Page Slider, Marketing News, Southwest
HAC Selects Branding Company To Support Next Phase Of Growth
HAC Inc., an Oklahoma employee-owned grocery company that includes the Homeland banner, says it has entered into an agreement with Rodmell & Co. to establish and execute a branding and customer engagement strategy. “Over the past few years, HAC has made significant improvements to our operations and merchandising,” said Marc Jones, CEO and president at […]
Posted inMarketing News, Home Page Slider, Midwest
Shine United Gives Moon Cheese A Brand Refresh
Moon Cheese recently underwent a brand refresh so the look on the outside matches the crunchy cheese bites on the inside. Madison, Wisconsin-based Shine United was tasked with performing this integrated rebrand that included an overhaul of the look and feel which was translated into new packaging, a new website, content to fuel social media […]
Posted inHome Page Slider, Marketing News, National
NACS Show Moving Forward As Scheduled For October
The 2020 NACS Show—the global event for all things convenience—is moving forward as scheduled and will take place Oct. 11-14 in Las Vegas, Nevada, at the Las Vegas Convention Center. NACS and the event’s supporting partner organizations—PEI, PMAA and Conexxus—announced that NACS Show registration and official housing is now open at nacsshow.com. The organizations are working […]
Posted inFood City, Executive News, Home Page Slider, Marketing News, Nonfood Items, Southeast
Lifelong Food City Associate Thomas Hembree Dies At 69
The Tennessee Grocers & Convenience Store Association has announced the death of lifelong Food City associate Thomas R. Hembree, 69. He died Saturday, April 18, 2020, at Naples Community Hospital in Naples, Florida, surrounded by his family. Mr. Hembree served as Food City SVP of marketing prior to his retirement in 2010. During his service, he […]