It has been more than a year since COVID-19 restrictions were put into place in the U.S., and consumer shopping habits have changed dramatically. In COVID Consumer Journey: Passive to Panic, a new report from Jacksonville, Florida-based Acosta, an integrated sales and marketing provider in the consumer-packaged goods (CPG) industry, breaks down changes in shopping […]
Category: Marketing News
Posted inMarketing News, Home Page Slider, Southwest
Traditional Promotions Not Sustainable For Building Customer Loyalty
Symphony RetailAI, a global provider of integrated AI-powered marketing, merchandising and supply chain solutions for fast moving consumer goods (FMCG) retailers and manufacturers, has released “Personalized Promotions: The Key to Bigger Baskets and More Frequent Trips,” in partnership with Retail Systems Research. In the paper, RSR revealed that 64 percent of retail winners say that “increased price […]
Posted inMarketing News, Home Page Slider, National
IRI And BCG Release 2020 U.S. CPG Growth Leaders List
IRI and Boston Consulting Group have published their ninth annual CPG study revealing that the total CPG industry grew roughly 10.4 percent in 2020. This significantly outpaced the prior three-year compound annual growth rate (CAGR) of 1.8 percent due to COVID-related shifts in consumer shopping and consumption behavior. The report also predicts how consumer trends […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta: Shoppers Plan To Keep Some Habits Post-COVID
Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, has released findings from its most recent COVID-19 shopper insights study. The research found that while the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and […]
Posted inMarketing News, Home Page Slider, Northeast
CitrusAd Attracts Executives To Support Global Retail Media Growth
New York, New York-based CitrusAd, a self-serve, e-commerce advertising platform, has ramped up an entrenched team to deliver ROI for retailers, brands and their agencies. Three of the most recently hired include Mike Pisula, formerly with Xaxis, and two former Criteo executives, Colleen Cassin and Christina Fonseca. They follow Dana Concepcion, SVP of media sales at CitrusAd, whose move from Criteo […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Appoints Socia As EVP Of Business Development
Acosta, an integrated sales and marketing services provider in the consumer-packaged goods industry, has appointed Kelly Socia as EVP of business development for North America, effective Feb. 3. Socia brings nearly 20 years of experience working with CPG companies and retailers across sales, marketing, e-commerce, and data and analytics. In this role, she will lead […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, Southwest
Walmart Expands Vision, Renames Media Business
Bentonville, Arkansas-based Walmart has shared an expanded vision and new name for its media business, now called Walmart Connect. Formerly known as Walmart Media Group, the new name reflects the company’s ability to accelerate the connection between brands and its 150 million weekly customers. Walmart Connect is creating ways for partners to be top of […]
Posted inMarketing News, Home Page Slider, Southwest
DMA Solutions Unveils Marketing Matters Webinar Topics
Dallas, Texas-based DMA Solutions has announced the January and February discussion topics and dates for its Marketing Matters webinars, with more to be announced throughout the year. DMA Solutions’ growing webinar series plans to cover a variety of topics that are both informative and discussion based. Dan’l Mackey Almy, president and CEO of DMA Solutions, and […]