Jacksonville, Florida-based Acosta has acquired OeP, a best-in-class agency focused on providing white glove services to clients across multiple categories and increasing brand presence and ROI on the world’s largest e-commerce platform, Amazon. The combination of Acosta and OeP provides clients with an end-to-end suite of digital commerce services that enable them to maximize business on […]
Category: Marketing News
Posted inMarketing News, Albertsons, Home Page Slider, Southeast
CitrusAd Hires Williamson As SVP Of Client Development
St. Petersburg, Florida-based CitrusAd has hired Mark Williamson as SVP of client development, marking a change in career paths from retailer to supplier side. Over the last 10 years, Williamson has built and scaled retail media programs inside two multinational retailers, Sam’s Club and Ahold Delhaize USA. Empowered as an intrapreneur at both, Williamson converted […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, Midwest
AdAdapted Expands Executive Team With O’Keefe, Sukenic
Ann Arbor, Michigan-based AdAdapted, a shopping list marketing and insights platform for CPG brands, agencies and retailers, has hired Joshua Sukenic as VP and general manager of AdAdapted Direct and Alison O’Keefe as general manager of retail partnerships. The addition of Sukenic and O’Keefe highlight AdAdapted’s continued emphasis on expanding into new business verticals and […]
Posted inMarketing News, Amazon Fresh, Home Page Slider, National, Whole Foods
In-store Retail Sales Rise To Pre-pandemic Levels, Reports NPD
The steady, gradual growth of e-commerce dramatically accelerated during the pandemic, elevating the amount consumers spent shopping online to almost equal the amount consumers spent in stores. Now, with brick-and-mortar stores open across the U.S., online revenue growth is slowing down. At the same time, physical store sales have increased, rising to 64 percent of […]
Posted inMarketing News, Home Page Latest News, Southeast
Acosta To Acquire Premium Retail Services, Broaden Omnichannel Reach
Jacksonville, Florida-based Acosta, an integrated sales and marketing services provider, has signed a definitive agreement to acquire Premium Retail Services, a provider of tech-enabled retail merchandising, in-store sales and training, advanced analytics, and other purpose-built solutions for omnichannel retail. The acquisition represents another step forward in Acosta’s commitment to provide a suite of progressive service offerings. […]
Posted inMarketing News, Albertsons, Corporate Store News, Home Page Slider, West
Albertsons Cos. Launches New Retail Media Network
Boise, Idaho-based Albertsons Cos. Inc. has launched Albertsons Media Collective, a retail media network designed to deliver digitally native, shopper-centric and engaging branded content to the company’s growing network of shoppers. With retail media networks rapidly reshaping the advertising space across the consumer media sector, Albertsons Media Collective, led by Kristi Argyilan, Albertsons Cos.’ SVP […]
Posted inMarketing News, Home Page Slider, Southeast
Catalina, Coupon Bureau Partner On New Standard In Coupon Security
In partnership with the Association of Coupon Professionals and the Coupon Bureau, St. Petersburg, Florida-based Catalina will be the first company to offer omnichannel marketing campaigns featuring the next standard in coupon security GS1 US (AI) 8112 in both digital and paper formats. This new 8112 standard will enable real-time validation of coupon offers at […]
Posted inMarketing News, Home Page Slider, National
Research Highlights Permanence Of Sustainability-Marketed Products
The NYU Stern Center for Sustainable Business and IRI recently partnered to expand on research from the 2021 Sustainable Market Share Index, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods. Highlights from the latest research include: Growth through the COVID-19 pandemic In the face of unprecedented CPG growth in 2020 (+11 percent […]