To provide support for families with children in the hospital, Midan Marketing employees cooked and served meals to residents of Charlotte, North Carolina’s Ronald McDonald House Charities, featuring product donated by Midan clients. From April 11-15, the company’s team members cooked about 150 dinners at the Charlotte Ronald McDonald House. Each meal featured an entrée […]
Category: Marketing News
Ocean Spray Promotes Cranberries Through New Brand Campaign
Boston, Massachusetts-based Ocean Spray Cranberries Inc. is launching a brand refresh and new creative campaign. “What will you do with all that power?” uses animation to promote the power of the cranberry, inspired by the farmers, the science and the history of the original superfruit. Ocean Spray’s multichannel campaign explores the positivity and health benefits of […]
Weis Markets Launches Annual Paws For Pets Program
Sunbury, Pennsylvania-based Weis Markets has launched its 14th annual Paws for Pets program, a company-wide initiative that collects donations for local animal shelters and rescue organizations. Through the end of May, customers can round up or give $1, $3, $5 or $10 donations at the register or self-checkout. Additionally, customers can give online at the […]
Bashas’ To Commemorate Navajo Police Officers Day May 13
Arizona-based Bashas’ Diné Markets will honor the commitment and dedication of the Navajo Nation law enforcement community with complimentary treats on May 13 for Navajo Police Officer’s Day. The nine grocery stores on the Navajo Nation will serve free pumpkin cookies and donuts from their bakeries, as well as free 12-oz. coffees and 24-oz. soft […]
Think Shopper
Sponsored Content Shoppers are busy. Shoppers are tired. And shoppers are discouraged by the rising cost of feeding their families. Their journey starts at home, in the office, in the school pick up line, etc., thinking about what is for dinner, where to shop and how far a paycheck can be stretched. Are retailers thinking […]
Van’s Kitchen To Observe National Egg Roll Day June 10
Dallas-based Van’s Kitchen, an egg roll manufacturing brand, will celebrate its fourth annual National Egg Roll Day on June 10, commemorating 36 years of creating egg rolls since its founding in 1986. Van’s Kitchen is a certified woman and minority-owned business that produces millions of egg rolls each year. In honor of the holiday, Van’s […]
Allegiance Retail Services’ Gomes Shares Insights At NJFC Event
At the 2022 New Jersey Food Council Trade Relations Conference, Jacqueline Gomes, RDN for Allegiance Retail Services and its Foodtown banner stores, was featured on a panel with three other industry experts. Gomes shared her insights and perspective on “Better for you…A Conversation on Health & Wellness in a post-COVID World.” “Consumers want to continue […]
Coborn’s, MessageWrap Continue Partnership With New Campaign
MessageWrap has unveiled its newest campaign with Midwest grocer Coborn’s. Since partnering in 2016, Coborn’s pioneered the integration of cashiers and printed conveyor belt covers to prompt conversations at checkout. Additionally, the grocer developed the following MessageWrap printed conveyor belt cover best practice use cases: Shopper loyalty promotions on the checkout conveyor belt, including Coborn’s […]
