Thumbtack, a home management platform, is making its first foray into retail through a partnership with H-E-B. Thumbtack has rolled out branded displays throughout more than 300 H-E-B stores across Texas that allow customers to scan a QR code while shopping to find and access local pet service providers. Available pet services include dog walking, […]
Category: Marketing News
Posted inOnline Grocery Technology, Marketing News, Northeast
Price Chopper/Market 32 Launches Daily SurPRIZE Digital Game
As a component of National Frozen Food Month, New York-based Price Chopper/Market 32 has launched Daily SurPRIZE, Frozen Food Frenzy, a themed digital game which builds on last fall’s Daily SurPRIZE Spin-the-Wheel contest. Last fall, Price Chopper/Market 32 ran tcc Global’s Daily SurPRIZE mobile game for eight weeks leading up to the holidays. Building on the popularity of mobile […]
Posted inOnline Grocery Technology, Grocery Store Equipment, Marketing News, West
Stater Bros. Markets Begins Using Conveyor Belt Advertising
San Bernardino, California-based Stater Bros. Markets is partnering with MessageWrap to communicate with shoppers at checkout. The partnership consists of installing MessageWrap’s conveyor belt advertising solution at Stater Bros. stores in Southern California. With messaging in English and Spanish, the checkout conveyor belt covers are being used to promote the grocer’s shopper loyalty program, Digital […]
Posted inFeature, Albertsons, Amazon Fresh, Marketing News, National, Whole Foods
Experts Share Ways Market Can Keep Profitability Post Pandemic
During the recent FMI Midwinter Executive Conference, two experts discussed how the grocery market can sustain its profitability as the nation moves further from the COVID-19 pandemic. Karen Short is managing director for Credit Suisse, while Scott Moses serves as managing director and head of food retail and restaurants investment banking for Solomon Partners. The […]
Posted inMarketing News, Southeast
Acosta Group To Align Collective Of Agencies To Lead In New Era Of Commerce
Jacksonville, Florida-based Acosta has launched Acosta Group, a new unified brand for the company, aligning its omnichannel retail, marketing and foodservice agencies to provide seamless access to the company’s end-to-end solutions. This builds on the company’s transformation and strategic investments over the past three years to position Acosta Group as a leading driver of sales growth […]
Posted inOnline Grocery Technology, Marketing News, Southeast
The Fresh Market Debuts Digital-Only Shoppable Format Magazine
Greensboro, North Carolina-based The Fresh Market has launched a new shoppable version of its magazine, previously available in print and online, in a exclusive digital-only format as another anchor to its digital transformation and retail media network strategy. Vendor advertising supported, the magazine features an interactive shoppable experience with similar content to the print version and provides inspiration […]
Posted inMarketing News, Albertsons, West
Albertsons Cos. Begins ‘Sincerely, Food’ Marketing Campaign
Boise, Idaho-based Albertsons Companies has launched “Sincerely, Food,” an omnichannel marketing campaign celebrating the company’s purpose. The campaign – told from the perspective of what food sees – is designed to boost awareness and drive positive perception of the grocer’s strengths in high-quality fresh produce, meats and seasonal ingredients, and to build a deeper connection between […]
Posted inMarketing News, National
Alliance Marketing Board Names New Directors
The Alliance Marketing Board of Directors has named executives to new roles within the company. “We would like to thank you each for your focus on our core mission during this season of change in our company,” the board shared in a statement. “Each of our businesses are highly successful and we’ve continued to innovate […]