Greensboro, North Carolina-based The Fresh Market has launched a new shoppable version of its magazine, previously available in print and online, in a exclusive digital-only format as another anchor to its digital transformation and retail media network strategy. Vendor advertising supported, the magazine features an interactive shoppable experience with similar content to the print version and provides inspiration […]
Category: Marketing News
Posted inMarketing News, Albertsons, West
Albertsons Cos. Begins ‘Sincerely, Food’ Marketing Campaign
Boise, Idaho-based Albertsons Companies has launched “Sincerely, Food,” an omnichannel marketing campaign celebrating the company’s purpose. The campaign – told from the perspective of what food sees – is designed to boost awareness and drive positive perception of the grocer’s strengths in high-quality fresh produce, meats and seasonal ingredients, and to build a deeper connection between […]
Posted inMarketing News, National
Alliance Marketing Board Names New Directors
The Alliance Marketing Board of Directors has named executives to new roles within the company. “We would like to thank you each for your focus on our core mission during this season of change in our company,” the board shared in a statement. “Each of our businesses are highly successful and we’ve continued to innovate […]
Posted inMarketing News, Association News, National
IRI, Boston Consulting Group Announce CPG Growth Leaders
IRI and Boston Consulting Group, a global consulting firm, have released their 11th annual Growth Leaders report. The report analyzes the growth performance of hundreds of large, medium and small public and private CPG companies and highlights drivers of success in today’s market. “The leading CPGs in 2022 won by delivering pricing-led growth while maintaining or driving demand […]
Posted inMarketing News, National
Americans Believe Grocery Profits Are Higher Than Reality
Americans believe that grocery retailers are earning a 35.2 percent net profit margin, 14 times higher than their actual net profit margin average of 2.5 percent. They also think that food-at-home inflation is 24.3 percent, double the annual rate reported by the U.S. Bureau of Labor Statistics, according to the latest dunnhumby Consumer Trends Tracker. In the third […]
Posted inMarketing News, National
Survey Shows Grocery Prices Straining Household Budgets
More than half of American households say grocery prices are straining their budgets, according to a nationwide survey by marketing research company Decision Analyst Inc. The firm, based in Dallas/Fort Worth, Texas, recently conducted a study titled “Consumer Foresight: Beyond The Pandemic, Into Economic Uncertainty.” Among the study’s areas of focus was the effect of […]
Posted inMarketing News, National
LOC Software Looks To Provide ‘Next Generation Solutions’
LOC Software delivers solutions designed to allow more frequent, profitable and manageable transactions. The Canada-based company is “gearing up for a huge 2023,” according to Rene Stai, head of marketing. “Our ePOS offer is in the pipeline, allowing for a web-based point of sale. Our teams have been working hard to provide next generation solutions […]
Posted inNational, Marketing News
Companies Merge To Become Largest Fresh Food Sales Agency
Irving, Texas-based Epic Sales Partners has been established to become the largest independent, commonly-owned and -managed food sales agent in the U.S., focused on providing grocery retailers with fresh food and consumer-relevant brands. The company brings together more than 35 years of experience as “fresh food catalysts” by combining the Premier Sales Solutions, Maher Marketing, […]