Sponsored Content Taking the time to evaluate your point of sale needs will make the difference for your business today and tomorrow. When you think of selling a product, it’s as easy as taking a product from the shelf, taking money from that customer, and the customer is satisfied with that product. Sure, why not? […]
Category: Industry Leaders Speak
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Retailers’ Response To Shifting Behavior Is Impressive, Ongoing
Sponsored Content Two words that best describe the CPG and grocery retail industry’s response to changes in consumer behavior are impressive and ongoing. First, it was the pandemic that drove massive overnight changes in the ways consumers shop for grocery retail essentials like food, health and beauty products, personal care and household items, and even […]
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Industry Leaders Speak – Vericast
Sponsored Content Julie Companey, director, client strategy for Vericast At Vericast, Companey focuses on strategies that combine the world of online and offline media to engage consumers and drive them to act. Companey’s data- and insight-driven approach to helping clients is especially important amid the shifting consumer behavior in today’s environment. She has more than […]
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Digital Marketing: How To Make It Work In Your Store
Sponsored Content For years, maybe even decades, you’ve been told that you need to “go digital” with your store’s marketing. Well, it’s 2022 and I’m willing to bet that you’ve taken at least one, if not a handful, of your marketing tactics in a digital direction. So, here are two questions you’re likely to ask […]
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3 Methods For Reducing Grocery Store Shrink
Sponsored Content Grocery store shrink has been at an all-time high, costing the retail industry around $61.7 billion in sales. It’s a problem that can be mitigated. But how? Hint: It involves more than hiring a loss prevention officer or implementing video to catch the bad actors. A more holistic approach that includes implementing controls, […]