Sponsored Content Julie Companey, director, client strategy for Vericast At Vericast, Companey focuses on strategies that combine the world of online and offline media to engage consumers and drive them to act. Companey’s data- and insight-driven approach to helping clients is especially important amid the shifting consumer behavior in today’s environment. She has more than […]
Category: Industry Leaders Speak
Posted inIndustry Leaders Speak, Home Page Latest News
Digital Marketing: How To Make It Work In Your Store
Sponsored Content For years, maybe even decades, you’ve been told that you need to “go digital” with your store’s marketing. Well, it’s 2022 and I’m willing to bet that you’ve taken at least one, if not a handful, of your marketing tactics in a digital direction. So, here are two questions you’re likely to ask […]
Posted inIndustry Leaders Speak, Home Page Latest News
3 Methods For Reducing Grocery Store Shrink
Sponsored Content Grocery store shrink has been at an all-time high, costing the retail industry around $61.7 billion in sales. It’s a problem that can be mitigated. But how? Hint: It involves more than hiring a loss prevention officer or implementing video to catch the bad actors. A more holistic approach that includes implementing controls, […]