Walmart U.S. plans to eliminate synthetic dyes and the use of an additional 30 ingredients, including certain preservatives, artificial sweeteners and fat substitutes from its private brand food products. The change, which includes all Walmart U.S. food private brands such as Great Value, Marketside, Freshness Guaranteed and bettergoods, is in line with evolving customer preferences and supports […]
Category: Private Label Brands
Posted inPrivate Label Brands, National, News, The Kroger Co.
The Kroger Co. Introduces Simple Truth Protein Product Line
The Kroger Co. has launched Simple Truth Protein products, a new line that includes more than 80 protein-packed affordable meals and snacks that are free from unwanted ingredients, such as artificial colors, flavors and preservatives. “Simple Truth Protein is Kroger’s largest product expansion for the brand yet, designed to support customers who are prioritizing wellness […]
Posted inPrivate Label Brands, Dairy News, Natural Grocers, News, Southwest
Natural Grocers Introduces Private Label Organic Yogurt
Natural Grocers has introduced private label organic yogurt in three flavors from a proprietary recipe that is packed with probiotics and offers 6-7 grams of protein per serving. The new additions to the company’s house brand are certified organic, non-GMO and made without artificial sweeteners, flavors and preservatives (as defined by its standards). “Good yogurt […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Rebrands, Expands Best Choice Brand With Superior Selections Line
Associated Wholesale Grocers Inc. (AWG) has rebranded and extended its elevated private brand with the launch of Superior Selections by Best Choice. Introduced in 2000 as Best Choice Superior Selections, the brand began as a multi-serve frozen entrée program with 12 items. Over the years, it has grown into a line of 125 products, including sauces, […]
Posted inExecutive News, Association News, National, News, Private Label Brands
Lidl U.S. CEO To Keynote PLMA’s 2025 Trade Show
Joel Rampoldt, CEO of Lidl U.S., will deliver the keynote address at PLMA’s 2025 Private Label Trade Show, to be held Nov. 16-18 in Chicago. Themed “Store Brands Marketplace,” the show will feature more than 35,000 food and nonfood products, 3,100 booths and 2,000 exhibitors representing 65 countries. A business leader with a track record […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]
Posted inProduce News, Giant Food, News, Northeast, Private Label Brands
Giant Food, BrightFarms Introduce New Ready-to-Eat Products
Giant Food has begun a new partnership with BrightFarms to bring fresher, ready-to-eat greens to customers under its private-label Nature’s Promise brand. The partnership introduces several new Greenhouse Grown greens to the produce aisle, including Sweet Baby Butter, Spring Mix, Green and Red Leaf and Crunchy Green Leaf. BrightFarms grows leafy greens indoors in high-tech, climate-controlled greenhouses […]
Posted inPrivate Label Brands, Health & Wellness, News, West
Market Of Choice Launches MoC Apothecary Supplement Line
Market of Choice, Oregon’s largest independent, family-owned grocer, is expanding its private label offerings with the launch of a new supplement collection developed in partnership with Highland Laboratories, a dietary supplement manufacturer based in Mount Angel, Oregon. Market of Choice’s private label line, called MoC Apothecary, features products that span three categories: Single ingredient – […]