Associated Wholesale Grocers Inc.’s (AWG) Save-A-Label program contributed $106,508 to nonprofits and schools in 2025, supporting 997 organizations across a 17-state footprint. The program, which has run since 1987, converts UPC labels from AWG’s Best Choice Family of Brands into direct cash donations for qualifying organizations. How the program works Shoppers collect UPC labels from […]
Category: Private Label Brands
Posted inPrivate Label Brands, Featured News, National, News, The Kroger Co.
Kroger Expands Private Selection Brand With Ready-To-Eat Meals
The Kroger Co. has expanded its Private Selection brand with more than 20 prepared meals designed to deliver quick meal options. The meals are available across Kroger’s family of stores and include globally inspired options spanning frozen entrées, refrigerated deli meals and fresh-roasted chicken. “The new Private Selection line brings high quality and convenience without […]
Posted inPrivate Label Brands, Corporate Store News, Featured News, Fresh Thyme, Midwest, News
Fresh Thyme Market Relaunches Own Brand Portfolio
Downers Grove, Illinois-based Fresh Thyme Market has relaunched its Own Brand portfolio with expanded products, updated packaging and a strategy designed to make better-for-you and local choices more accessible. The grocer is focusing on increasing Own Brand penetration and growing its natural and organic assortments across key departments, including grocery, produce and frozen. All Fresh Thyme […]
Posted inPrivate Label Brands, National, News, UNFI
UNFI Adds 50 Private Label Products Focused On Wellness, Snacking Trends
UNFI is launching nearly 50 new private brand products this month at its Spring and Summer Selling Shows in Long Beach, California, and Orlando Florida, targeting emerging consumer preferences around wellness, snacking and value. The products span the company’s Brands+ portfolio, which includes eight core brands and more than 4,400 SKUs. The launches come as […]
Posted inPrivate Label Brands, Hy-Vee, Independent Store News, Midwest, News
Hy-Vee Launches Nothing But The Truth Private Label Brand
Hy-Vee Inc. has introduced Nothing But The Truth, a health-forward product line designed to meet growing consumer demand for transparency, taste and value in the better-for-you food space. Developed by Hy-Vee’s team of registered dietitians, the new private label brand features products made with ingredients that are primarily organic, plant-based, non-GMO, low sugar and high […]
Posted inPrivate Label Brands, Association News, National, News
U.S. Private Label Sales Hit Record $282.8B In 2025
U.S. store brand sales reached a record $282.8 billion in 2025, climbing 3.3 percent compared to 1.2 percent growth for national brands, according to year-end Circana Unify+ data released Jan. 20 by the Private Label Manufacturers Association (PLMA). The $9 billion increase marks store brands’ continued momentum in capturing market share across all retail channels. […]
Posted inFrozen Food, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Adds Five Organic Frozen Fruit Products
Natural Grocers has expanded its house brand frozen section with five organic fruit and smoothie blend products, extending a private label growth strategy that has added more than 900 items since 2016. The new Natural Grocers Brand products include Organic Frozen Sunshine Smoothie Blend, Organic Frozen Super Boost Smoothie Blend, Organic Frozen Tropical Fruit Blend, […]
Posted inPrivate Label Brands, News, Southwest, Walmart
Sam’s Club Completes Reformulation Across Member’s Mark Food Products
Sam’s Club has removed more than 40 unwanted ingredients from its Member’s Mark food and beverage line, completing a reformulation project launched in 2022 and based on member feedback. The wholesale club announced Jan. 12 that all Member’s Mark food and beverage products now shipping to its 600-plus locations meet its “Made Without” commitment standards. […]