Posted in, Beverage News, Bonus Content, Northeast

PepsiCo Cutting 8,700 Jobs, Increasing Ad Dollars

The Associated Press reports that PepsiCo plans to cut 8,700 jobs around the world and ramp up advertising in North America in an effort to reduce costs. Though the company exceeded fourth quarter expectations, it predicted a decline in 2012 earnings. PepsiCo, which produces such beverages as Gatorade and Mountain Dew along with numerous other […]

Posted in, Beverage News, Marketing News, National

Coca-Cola Profit Down 27 Percent On Charges

The Atlanta-based beverage giant, Coco-Cola, reported that its profit for 2011 was hurt by restructuring charges and other charges. It also reported a program to save $550 to $650 million by the end of 2015 and reinvest that savings into systemwide brand building initiatives and to mitigate potential incremental near-term commodity costs as necessary, the […]

Posted in, National, New Products

Nestlé Debuts Seasonal Items For Creative Gift-Giving

With Valentine’s Day around the corner, Nestlé’s seasonal treats are making it easy to let friends, colleagues and family know they are loved. Nestlé’s line of Valentine’s Day sweets spotlights favorite varieties from Nestlé Butterfinger, Nestlé Crunch, and Wonka—each one featuring a Valentine’s twist. Wonka, the No. 1 branded sugar manufacturer for Valentine’s Day, has […]

Posted in, National, New Products

Stouffer’s Hopes To ‘Put the Two Back in Tuesdays’

Nestle Prepared Foods Co. says it is committed to helping couples reconnect over dinner with the launch of Stouffer’s Sautes for Two “Put the Two Back in Tuesdays” program, a nationwide campaign to make an ordinary evening extraordinary for couples. For the next six weeks, Stouffer’s is challenging couples to make their Tuesdays extraordinary with […]

Posted in, Center Store, New Products, Southwest

Hostess Rolls Out New Chocolate Creme Twinkies

Irving, Texas-based Hostess is giving consumers another way to celebrate Valentine’s Day this year with the launch of new Chocolate Creme Twinkies. Following a special limited-edition offering of the treat last spring, the golden cakes’ signature creme filling is getting a chocolate-y makeover just in time for the sweetest holiday of the year—and the flavor […]

Posted in, National, New Products

‘The Biggest Loser’ Plans To Win Big With Fruits, Vegetables

“The Biggest Loser” brand will debut this fall in produce departments nationwide, thanks to a multi-year licensing agreement between Giraffe Interactive and NBCUniversal Television Consumer Products Group. The goal of the agreement is to create promotional programs that leverage the power of The Biggest Loser as a lifestyle brand to promote the increased sale of […]