The Kroger Co.’s media advertising business, Kroger Precision Marketing (KPM), has a new sales attribution capability to provide brands full transparency into media performance. Kroger’s self-service advertising platform now allows brands to view in-store and online sales results attributed to advertising campaigns across Kroger properties. Kroger applies only 100 percent verified transactions from both in-store and online customers. Microsoft […]
Category: Nonfood Items
Posted inInternational Foods, Guest Contributors, Home Page Slider, Marketing News, National, Nonfood Items
Soto: Segmenting Multicultural Markets Not As Challenging As You Think
by Terry Soto/multicultural marketing expert I’m often asked how retailers can avoid stereotyping or generalizing when attempting to attract sales from multicultural shoppers given how diverse even one nationality, dialect or cultural background can be. It starts with some common sense. Say you want to attract sales among Hispanic shoppers. The first step should always […]
Posted inYear In Review - 2020, Home Page Slider, Independent Store News, International Foods, Nonfood Items, West
WEST: Cardenas Markets Foundation Launches New Scholarship Program
With the support of Cardenas Markets, the Cardenas Markets Foundation is launching a new scholarship program intended to support students in California (Inland Empire, Imperial Valley and Bay Area), Arizona (Phoenix and Tucson) and Nevada (Las Vegas). Specifically, they will be granting a total of 59 scholarships—one $2,000 award per each of the stores they […]
Posted inNonfood Items, Northeast
Edgewell Personal Care Terminates Merger Agreement With Harry’s Inc.
Edgewell Personal Care Co. announced that following the U.S. Federal Trade Commission’s filing of a lawsuit seeking to block the proposed transaction, Edgewell terminated its merger agreement with Harry’s Inc. Harry’s has informed the company that it intends to pursue litigation. Edgewell said that such litigation has no merit. Edgewell is now moving forward as […]
Posted inAssociation News, Executive News, Home Page Slider, Nonfood Items, Northeast
Saker ShopRites Founder Completes Term As NJFC Chair
Richard Saker still carries strong memories of when the New Jersey Food Council (NJFC) was founded 51 years ago in his parents’ living room in Freehold. His father, Joseph J. Saker, founder and chairman of Saker ShopRites, was one of the state’s preeminent leaders in the food industry. With others, the senior Saker created the […]
Posted inNonfood Items, Corporate Store News, Grocery Store Layout, Home Page Slider, West
QFC Design In Kirkland, Washington, Embraces Modern Grocery Store Experience
Quality Food Centers (QFC) reports that its new store in Kirkland, Washington, was designed by Mackenzie, an integrated design firm based in Portland, Oregon. Central to the design of the store, which the company said has thrived since opening on July 31, are comfortable communal spaces where customers are encouraged to sit, relax and enjoy […]
Posted inAssociation News, Home Page Slider, Marketing News, Midwest, Nonfood Items, Sustainability News
Iowa Grocery Industry Association Offers Build With Bags Grants
Iowa’s grocers are offering help to communities that want to spruce up a park, school playground, recreation trail and more with a Build with Bags Grant from the Iowa Grocery Industry Association (IGIA). The Build with Bags program awards grants of up to $2,000 for purchases of picnic tables, park benches, planters and playground equipment made […]
Posted inNonfood Items, Home Page Slider, Independent Store News, Midwest
Festival Foods Releases Salvation Army Red Kettle Campaign Results
Shoppers at Festival Foods’ 33 stores throughout Wisconsin gave more than $431,000 to the Salvation Army Red Kettle Campaign in 2019. Of the total, $389,000 in cash was dropped in the traditional red kettles and $42,000 was added to shoppers’ grocery totals at Festival Foods checkouts. “The checkout option is a win for our guests […]