Meredith Corp., a national media and marketing company serving nearly 200 million unduplicated American consumers every month—including 85 percent of U.S. Millennials—is partnering with eMeals, a digital meal planning solution, to bring editorially curated meal plans to millions of home cooks. Through this partnership, Allrecipes, Better Homes & Gardens, and EatingWell users will have access to a trusted, end-to-end […]
Category: Marketing News
Posted inPerishables, Grocery Industry, Home Page Latest News, Marketing News, Southwest, Suppliers
Rice’s Honey Becomes Local Hive With Branding, Packaging Update
Greeley, Colorado-based Rice’s Honey has changed the name and packaging of its flagship honey brand to “Local Hive.” In addition to raw and unfiltered clover, wildflower and amber honey sourced in the U.S., the company also bottles more than 12 local varietals from around the country. The company says that is what prompted the changes. […]
Posted inDeli News, Equipment & Technology, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Online Grocery Technology, Southeast, Supply Chain News
iGrabit Launches Meal Kit Program For Independent Grocers
Miramar, Florida-based iGrabit, an artificial intelligence-powered personal grocery shopping assistant, is launching a meal kit program as part of its ongoing efforts to better help its independent grocer partners compete online. “Meal kits, which started out as a direct-to-consumer subscription business, have migrated to the retail grocery channel in a big way, with food retailing giants […]
Posted inGrocery News, Home Page Latest News, Marketing News, National
Valassis And RetailMeNot Partner To Rebrand RedPlum
Valassis and RetailMeNot Inc., both wholly owned subsidiaries of Harland Clarke Holdings, are rebranding Valassis’ RedPlum consumer-facing print portfolio, including direct mail and the free-standing insert (FSI) coupon book, to RetailMeNot Everyday. The savings content found with RetailMeNot Everyday includes deals on consumer packaged goods, groceries, restaurants and other local discounts, which complement RetailMeNot’s presence in retail with […]
Posted inMeat/Seafood/Poultry, Grocery News, Marketing News, National, New Products
Beef Meets Sushi In A New Concept From NAMI
The North American Meat Institute, a contractor to the Beef Checkoff, hopes to “beef up” traditional sushi with a new culinary concept called Beefshi, and polling suggests Americans are eager to try it. Developed by a Culinary Institute of America-trained chef, Beefshi integrates prepared beef favorites like pastrami, corned beef, jerky, beef hot dogs and […]
Posted inMarketing News, Coborn's, Grocery News, Home Page Latest News, National
New Marketing Service Connects Retailers With Sponsorship Opportunities
BAM (Brand Activation Maximizer), a new marketing service, aims to connect brands, events and retailers to make event advertising and shopper activation easier. The BAM software and service provides brands with a spectrum of targeted national and local advertising and sponsorship opportunities to consider, and indicates which events align to retailer priorities. This enables them […]
Posted inBeverage News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Midwest, New Products, Packaging News, Suppliers
The J.M. Smucker Co. Targets Young Consumers With New Coffee Brand
Today, at the Consumer Analyst Group of New York (CAGNY) conference in Boca Raton, Florida, The J.M. Smucker Co. unveiled what it says is one of its most significant coffee growth initiatives to date—a new line of “premium” coffees intended to strengthen the company’s position in the fastest-growing market segments and serve as a platform for future growth […]
Posted inPackaging News, Deli News, Grocery Industry, Grocery News, Health & Wellness, Marketing News, Northeast, Organic Natural, Snacks Brands
Sabra Dipping Co. Updates Logo, Packaging For Its Hummus Line
Sabra Dipping Co. is bringing a fresh look to its hummus. The re-branding includes an updated logo, restyled label design and original on-pack photography highlighting the fresh, plant-based ingredients in Sabra products. The new packaging will begin hitting retail shelves in late February. “We are thrilled to introduce a fresh look for Sabra at an […]