The Tyson and Hillshire Farm brands have launched five new products featuring Tajín Clásico Seasoning, a chili lime seasoning brand popular in Mexico. Tajín’s flavor is a blend of mild chili peppers, dehydrated lime juice and sea salt. It primarily is used to enhance the flavor of desserts, vegetables, fresh fruit and now, protein. The […]
Category: Marketing News
Posted inSouthwest, Center Store, Grocery News, Marketing News, Packaging News, Specialty
Mrs. Renfro’s Salsa Unveils Updated Brand Identity
Fort Worth-based Mrs. Renfro’s Salsa, the seventh largest salsa brand in the U.S., has unveiled new branding and advertising after two decades of the same look featuring a fresh tagline: “True to Family. True to Flavor.” Renfro Foods is a third-generation family business that manufactures salsas, peppers, relishes and sauces. A fresh, modern logo, redesigned […]
Posted inNortheast, Home Page Slider, Marketing News, Store News
Giant Shoppers Can Identify PA Preferred Products Via Shelf Tags
Carlisle, Pennsylvania-based Giant Food Stores has introduced PA Preferred shelf tags at all of its stores located within the Commonwealth to help customers to find products grown or produced in Pennsylvania. PA Preferred is the official brand of food and agricultural products grown, produced or processed in Pennsylvania. Giant has been a strong supporter of […]
Posted inHome Page Slider, Marketing News, Merchandising News, Southeast, Suppliers
Next Generation Takes Over At Alliance Sales & Marketing Of Alabama
To suggest that July 2018 was a bad month for the Tinney family of Birmingham, Alabama, is an understatement. The patriarch of the family, Doug Tinney, died unexpectedly, leaving his wife and four adult children to manage Tinney’s business, Alliance Sales & Marketing of Alabama. They quickly realized that Alliance was a true “old school” […]
Posted inMidwest, Home Page Slider, Marketing News, Store News
History Of Hy-Vee Book Earns Award For Iowa’s Meyocks Agency
A coffee table book detailing the nearly 90-year history of Hy-Vee Inc., earned Meyocks, a branding and marketing agency based in West Des Moines, Iowa, a Gold ADDY for Book Design from the 2019 American Advertising Awards. The competition, which attracts more than 40,000 entries each year, held its awards show in Hollywood, Florida. The […]
Posted inSoutheast, Grocery Industry, Grocery News, Home Page Slider, Marketing News, Organic Natural, Perishables, Produce News, Suppliers
Shenandoah Growers Opens ‘NextGen BioFarm’ In Jefferson, Georgia
Virginia-based Shenandoah Growers, specializing in indoor bioponic growing, has opened a new, expanded production facility in Jefferson, Georgia. The facility will pack, ship and grow fresh, certified organic herbs to meet local demand, expand Shenandoah Growers’ living organic product line and improve delivery logistics in the Southeast region. The 62,400-s.f. facility is one of Shenandoah […]
Posted inSoutheast, Center Store, Grocery News, Marketing News, Merchandising News, Packaging News, Snacks Brands, Suppliers
NC’s Hampton Farms Taps Agency To Promote Its Seasonal Peanut Line
Hampton Farms, an in-shell peanut company in Severn, North Carolina, has chosen Rivers Agency, a full-service integrated marketing firm in Chapel Hill, to “elevate its brand and launch new product-driven campaigns” following what Hampton Farms said was a “competitive pitch process.” As Hampton Farms’ agency of record, Rivers will handle branding, campaign strategy and execution, […]
Posted inNational, Home Page Slider, Marketing News, New Products, Organic Natural, Produce News
The Wonderful Co. To Debut Seedless Lemons This Fall
The Wonderful Co.’s new produce item, Wonderful Seedless Lemons, will debut this fall. Los Angeles-based Wonderful Co. owns the exclusive rights to the naturally seedless non-GMO Project Verified lemon variety. “As the leading grower, shipper, packer and distributor of citrus in North America, Wonderful is uniquely positioned to offer this new and innovative variety of […]