The Shelby Report and The Grocery Group have introduced a new series entitled People to Watch that focuses on current and future leadership in the grocery industry. In this third installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Sarah Thacker, advertising manager for Harps Food Stores. Sorensen’s questions are in bold. Tell […]
Category: Marketing News
Americans Trying Cannabis, Hemp To Reduce Use Of Rx Painkillers
New research from Radius Global Market Research has found that American adults are consuming cannabis and hemp products to reduce use of prescription painkillers. According to Radius’ “Cannabis and Hemp Trends Report,” more than 44 million adults aged 55 and older used cannabis for pain management in 2018. The study, which surveyed more than 2,000 […]
Affinity Group Expands With Matrix And Jon Morris Acquisitions
Affinity Group has acquired Matrix Sales & Marketing and Jon Morris & Co., two retail sales and marketing agencies. Enzo Dentico, CEO of Affinity Group Retail, said, “Both Jon Morris & Co. and Matrix Sales & Marketing have a tremendous history of success in our industry and are excellent solutions-oriented sales agencies that primarily focus […]
The Power Of Meat: Meeting Consumers Where They Are To Increase Sales
Meat is the calling card for most grocery stores, according to Anne-Marie Roerink of 210 Analytics, who for 14 years now has prepared the Power of Meat report on behalf of the Annual Meat Conference, sponsored by the Food Marketing Institute and the North American Meat Institute. This year’s edition, like those in the past, […]
Natural Grocers’ {N}Power Loyalty Program Celebrates 1 Million Members
Natural Grocers’ customer loyalty program {N}power is expected to surpass 1 million members early in the summer of 2019 and the company is planning sweepstakes to celebrate. The Natural Grocers’ customer loyalty program launched in May 2015 and provides the organic and natural retailer’s customers with digital coupons, personalized offers, rewards and other benefits. To […]
Family Fare ‘Keeping It Real’ As Part Of New Branding Promises
SpartanNash invested $18.3 million in 18 Family Fare stores in Michigan as part of its new “Keeping it Real” brand promises. Family Fare is keeping it real for store guests, with five brand promises: keeping it real local; keeping it real with value beyond price; keeping it real with affordable wellness; keeping it real socially […]
Utz Quality Foods Brings ‘The Little Utz Girl’ To Life
Utz Quality Foods is using regional television, digital and social platforms to tell the first-ever “Adventures of The Little Utz Girl.” Through 15- and 30-second commercials in an animated, contemporary format, the girl will jump off the package that has been her home for nearly 100 years. The girl, an icon who stands as the […]
Yesway Super-Swipes Offers Prizes, Giveaways Through June 25
Yesway invites customers to #SayYesToWinning with Yesway Super-Swipes for a chance to win free gas for one year or one of thousands of other free-for-a-year and instant prizes. Des Moines, Iowa-based Yesway is a convenience store chain with locations in Iowa, Kansas, Missouri, Oklahoma, Texas, Nebraska, New Mexico, South Dakota and Wyoming. One Yesway Rewards […]
