Zespri has launched its “Let Your Taste Wander” consumer campaign, driving shoppers to stores looking for SunGold Kiwifruit. Getting consumers into retail stores is half the battle, but once in the store, it is imperative that consumers can find the kiwifruit. “Lack of visibility in the store is the biggest barrier to buying kiwi,” said […]
Category: Marketing News
Posted inGrocery News, Dairy News, Marketing News, Perishables, Southwest, Suppliers
Borden’s Elsie Steps Back Into Spotlight With New Look
Borden, founded more than a century and a half ago, has re-emerged with new ownership, leadership, a focus on its people and an optimistic vision. At the center of the revival is Elsie, Borden’s “spokescow,” who has been given a more modern look. First introduced by Borden in 1936, Elsie is one of America’s best-known […]
Posted inSouthwest, Albertsons, Dairy News, Grocery News, Home Page Slider, Marketing News, Suppliers
Lala Yogurt Smoothie Featured On Ellentube As Healthy Snack
Dallas-based Lala U.S. recently was featured on season three of Ellentube’s original series, “Momsplaining.” The series reveals the challenges of motherhood, offering tips and tricks on how to navigate parenting in today’s fast-paced culture. Lala Yogurt Smoothie with Probiotics is featured in episodes two and three as a healthy and convenient snack option. “Lala aims […]
Posted inHarps Food Stores, Bonus Content, Grocery Industry, Home Page Slider, Independent Store News, Marketing News, Shelby Exclusives, Shelby Signature Content, Southwest, Store News, Women In The News
People To Watch: Harps’ Sarah Thacker
The Shelby Report and The Grocery Group have introduced a new series entitled People to Watch that focuses on current and future leadership in the grocery industry. In this third installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Sarah Thacker, advertising manager for Harps Food Stores. Sorensen’s questions are in bold. Tell […]
Posted inHealth & Wellness, Home Page Slider, Marketing News, National
Americans Trying Cannabis, Hemp To Reduce Use Of Rx Painkillers
New research from Radius Global Market Research has found that American adults are consuming cannabis and hemp products to reduce use of prescription painkillers. According to Radius’ “Cannabis and Hemp Trends Report,” more than 44 million adults aged 55 and older used cannabis for pain management in 2018. The study, which surveyed more than 2,000 […]
Posted inNortheast, Bakery News, Dairy News, Deli News, Executive News, Grocery News, Home Page Slider, Marketing News, Perishables, Suppliers
Affinity Group Expands With Matrix And Jon Morris Acquisitions
Affinity Group has acquired Matrix Sales & Marketing and Jon Morris & Co., two retail sales and marketing agencies. Enzo Dentico, CEO of Affinity Group Retail, said, “Both Jon Morris & Co. and Matrix Sales & Marketing have a tremendous history of success in our industry and are excellent solutions-oriented sales agencies that primarily focus […]
Posted inMeat/Seafood/Poultry, Grocery Industry, Grocery News, Marketing News, Merchandising News, National
The Power Of Meat: Meeting Consumers Where They Are To Increase Sales
Meat is the calling card for most grocery stores, according to Anne-Marie Roerink of 210 Analytics, who for 14 years now has prepared the Power of Meat report on behalf of the Annual Meat Conference, sponsored by the Food Marketing Institute and the North American Meat Institute. This year’s edition, like those in the past, […]
Posted inGrocery Industry, Marketing News, Southwest, Store News
Natural Grocers’ {N}Power Loyalty Program Celebrates 1 Million Members
Natural Grocers’ customer loyalty program {N}power is expected to surpass 1 million members early in the summer of 2019 and the company is planning sweepstakes to celebrate. The Natural Grocers’ customer loyalty program launched in May 2015 and provides the organic and natural retailer’s customers with digital coupons, personalized offers, rewards and other benefits. To […]