Pear Bureau Northwest (PBNW) will observe World Pear Day for the fourth year in a row. The event kicks off National Pear Month, proclaimed as December each year by U.S. Department of Agriculture. Taking place on December 8, World Pear Day will mark peak pear season with festivities around the world where consumers will get […]
Category: Marketing News
Sorensen: Innovation In Thought Was Lacking This Year
by Cindy Sorensen/founder and CEO, The Grocery Group Each year as I prepare to write my dairy industry “year in review” column, I reflect on the newsworthy events that occurred in the industry in the previous 12 months. This reflection often includes a look back on the following: new product introductions; ingredient, product and package […]
Enmarket Debuts New Headquarters In Savannah
The Savannah, Georgia-based Enmarket convenience store chain has a new home. The locally owned and operated company has moved into its new corporate headquarters building at the corner of Chatham Parkway and Highway 17 in Savannah. The 23,000-s.f. office building is the first completed phase of a larger complex on the site along one of Savannah’s […]
Hilary Duff Launches Happy Little Camper, Veeda Product Lines
Hilary Duff has launched her partnership with Naturalena Brands and its two lines—Happy Little Camper, all-natural and earth-friendly diapers and wipes, and Veeda, plant-based tampons, pads and liners. Duff, who will serve as chief brand officer for Happy Little Camper and Veeda, hosted a launch event Los Angeles on Sunday, Nov. 10. “It’s so rare […]
Looma Introduces Loop Retail Storytelling At More Than 200 Stores
The Looma Project has unveiled Loop At-Shelf Maker Stories in more than 150 Kroger banner Harris Teeter stores and 50 North Carolina-based Lowes Foods stores. Loop is a network of tablets that play short videos connecting consumers to the people behind their products. The platform also enables retailers and brands to understand how shoppers are responding […]
Beauty By H-E-B With Trained Advisors Added In San Antonio Store
H-E-B launched its first Beauty by H-E-B department in San Antonio on Nov. 8. The retailer says it is a highly-curated department with an expanded selection of brands and an experienced team of trained “beauty advisors” to provide expert advice and customer service. “Beauty by H-E-B provides that oasis within the store where the customer […]
Acosta Filing Prepackaged Chapter 11 To Cut $3B Long-Term Debt
Acosta said Nov. 8 that it has reached terms with more than 70 percent of its lenders and more than 80 percent of its noteholders as a precursor to its prepackaged Chapter 11 filing. The Jacksonville, Florida-based sales and marketing agency said the plan will eliminate all of its approximately $3 billion of long-term debt. […]
Crowd Cow, Midan Marketing To Research Online Meat Consumers
Seattle, Washington-based Crowd Cow, an online marketplace for craft meats, has entered a strategic partnership with Midan Marketing, a full-service marketing agency based in Chicago that serves clients in the meat industry. The goal of the partnership is to clearly define who the online meat shopper is and how to best serve their needs. “Partnering […]
