Scott & Jon’s, the Auburn, Maine-based frozen seafood brand founded by brothers Scott and Jon Demers, is unveiling a new brand identity featuring updated packaging, enhanced recipes and refined messaging while staying true to its Maine roots. The refreshed branding is an evolution rather than a complete overhaul, the company said. The updated look, upgraded […]
Category: Marketing News
Posted inExecutive News, Frozen Food, Marketing News, News, Northeast
B&G Foods Names Ozgopoyan As EVP, Sales
B&G Foods Inc., a New Jersey-based maker and distributor of branded shelf-stable and frozen foods, has appointed John Ozgopoyan as EVP of sales, a move to support the company’s long-term sales growth across retail and foodservice channels. Ozgopoyan joins B&G Foods with more than two decades of sales leadership experience in the CPG sector. In […]
Posted inCorporate Store News, Marketing News, News, Southwest
United Supermarkets, Smart Chicken Donate To South Plains Food Bank
As part of an annual giving challenge, United Supermarkets and Smart Chicken partnered to deliver 4,120 pounds of chicken to the South Plains Food Bank, contributing protein to help alleviate food insecurity in that region of Texas. The donation is tied to the 25th Annual Smart Giving program, an initiative in which 10 percent of […]
Posted inMerchandising News, Marketing News, National, News
Trion Industries Names Bauer As Northeast Sales Representative
Trion Industries has welcomed Jack Bauer as the company’s new sales manager, serving and bringing merchandising solutions to the northeastern United States. Bauer joins Trion with knowledge of the American manufacturing process, leveraging his prior professional experience and advanced studies he completed at Wilkes University. While at Wilkes, he was recognized with three All-American awards […]
Posted inProduce News, Marketing News, News, West
Cuties Launches New Mandarin Marketing Campaign
Pasadena, California-based Sun Pacific has launched a new marketing campaign for its Cuties brand as the company looks to build on momentum in the mandarin category heading into the season. The campaign, titled “Irresistibly Cute,” highlights Cuties’ attributes – sweetness, convenience and family appeal – with a playful tone. Cuties was the first mandarin brand […]
Posted inMarketing News, Grocery Store Equipment, National, News
Ibotta Launches LiveLift For CPG Brands
Ibotta has introduced LiveLift, a tool designed to help consumer packaged goods (CPG) brands measure and optimize their promotional campaigns and achieve profitable revenue growth. Multiple brands, including Liquid Death, Kimberly-Clark Corp. and Hain Celestial, took part in campaigns during the tool’s pilot phase. “LiveLift brings the principles of performance marketing such as flexibility and […]
Posted inMarketing News, News, The Kroger Co., West
MasterChef Loyalty Campaign To Launch At QFC Stores
Quality Food Centers (QFC), a banner of The Kroger Co. with 58 supermarkets in the Pacific Northwest, has added a new earn-and-redeem component to its “More Taste. Less Waste.” loyalty campaign. With the addition, QFC customers earn digital points that can be redeemed for MasterChef kitchenware. The campaign marks QFC’s second collaboration with TCC, a global […]
Posted inOnline Grocery Technology, Marketing News, National, News
SPINS Introduces Commercial Platforms To Meet Brands’, Retailers’ Needs
SPINS has introduced two commercial platforms designed to meet the evolving needs of brands, retailers and business leaders as they contend with industry disruption and to position the company for rapid growth. For more than three decades, SPINS has helped fast-growing brands and retailers, along with analytics teams, with data and insights on point-of-sale behavior […]