Casey’s General Stores has unveiled its new three-year strategic plan centered on accelerating its food and beverage business, expanding its store base by at least 400 locations, and enhancing operational efficiency through technology.
Since introducing its last strategic plan in 2023, the company has exceeded its targets, adding more than 500 stores and joining the S&P 500.
“Our success over the last three years reinforces what makes Casey’s unique: a differentiated model that brings together restaurant‑quality food, best‑in‑class convenience, and fuel at scale,” said Darren Rebelez, president and CEO of Casey’s.
“As we enter our next three‑year plan, we are focused on expanding our food business, growing our store base and leveraging technology to improve efficiency and execution. We believe these priorities will enable us to continue gaining market share, driving profitable growth and delivering long‑term value for our shareholders.”
Accelerating food and beverage
Food continues to be a key growth driver for Casey’s. The company will continue investing in made‑to‑order offerings, including pizza and chicken wings, with plans to expand its private‑brand portfolio.
“Our food business is at the center of Casey’s three‑year growth strategy and continues to be one of our strongest differentiators,” said Casey’s CMO Tom Brennan.
“Prepared foods and nonalcoholic beverages are driving strong inside sales, and we’re continuing to build on the loyalty we’ve earned through our more than 40 years in the pizza business with new offerings like wings and fries. In Des Moines, where wings have been available for more than a year, sales are up 20 percent year over year, reinforcing the significant opportunity we see as we expand the platform across our nearly 3,000 stores.”
Expanding store base and scale
Casey’s plans to add at least 400 stores through a combination of strategic acquisitions and new‑store development, expanding its presence in both existing and new markets.
“Our growth strategy is expanding Casey’s Country in a disciplined way,” said Ena Williams, chief operations officer at Casey’s. “We’ve shown that we can grow through both new stores and acquisitions. That includes the successful integration of CEFCO, our largest acquisition to date, which strengthened our presence in Texas and expanded Casey’s reach across the South.”
Enhancing operational efficiency
Casey’s is investing in technology and data‑driven tools to improve forecasting, strengthen the guest experience and support profitable growth as the company expands.
“Whether it’s using AI to help improve forecasting and inventory planning, redesigning kitchens to help team members prepare more food with less friction or enhancing digital tools like our app and Casey’s Rewards, we’re investing in practical innovations that improve efficiency, strengthen guest experience and support long‑term growth,” Williams said.