Vallarta Supermarkets will open a new 52,000‑square‑foot store – its third of 2026 and 65th overall – June 10 at 851 W Olive Ave. in Merced, California.
The store will be the second location to feature Marisquería Costa de Oro, known for fresh ceviches, made‑to‑order seafood tacos, coctel de camarón and tostadas, including the Burnt Habanero Ahi Tuna, alongside kid‑friendly plates.
The location will bring 175 new jobs, from department staff to store leadership roles, to the community.
The opening-day celebration will feature live entertainment, community donations, giveaways and tastings of Vallarta’s signature fresh offerings.
The first 300 customers will receive a free reusable shopping bag filled with groceries. In addition, five local schools and charities will each receive a portion of $7,500 in donations as part of Vallarta’s commitment to giving back.
“We are thrilled to continue growing in Central California and bring the Vallarta experience to Merced,” said Allie Garcia, VP of marketing at Vallarta Supermarkets.
“Each new store represents more than just a place to shop. It is a place where families can find fresh, high‑quality ingredients that celebrate their culture and traditions.
“We are especially proud to support local schools and charities as part of our openings, because investing in the community remains at the heart of everything we do.”
A mural by local artist Patricia Pratt serves as a tribute to Merced’s identity.
Signature departments include:
- Fresh daily foods: Warm corn and flour tortillas made in‑house, decorated cakes and pan dulce in the Panadería, and fresh ceviches prepared in small batches throughout the day.
- Authentic flavors at the heart of the store: The Carnicería (Home of the Original Carne Asada) offers premium marinated meats. The Cremería features traditional cheeses like queso fresco and cotija. The Pescadería and in‑house Cevichería deliver ocean‑fresh seafood and aguachiles.
- Grab‑and‑go with a cultural twist: La Cocina offers hot, ready‑to‑eat meals inspired by Mexico and Central America. The Juice Bar serves aguas frescas from traditional vitroleros. A made‑to‑order guacamole station is available. Refrigerated meals include tortas de jamón, fresh salads, signature rice and refried beans. The Dulcería offers candies, piñatas, and celebration essentials.
- Global meets local: Hand‑rolled sushi, fresh‑pressed juices, fruit bowls topped with Tajín and chamoy and a wide selection of organic produce sourced both locally and worldwide.
- More than groceries: The Florería offers flower arrangements and potted plants.
Vallarta Supermarkets offers delivery through DoorDash, Uber Eats and Instacart.