K‑VA‑T Food Stores Inc., parent company of Food City, has selected Homesome to power its digital commerce transformation.
K‑VA‑T will deploy Homesome’s full platform suite across its 140 Food City locations, delivering a retailer‑branded, end‑to‑end digital experience to customers across Alabama, Georgia, Kentucky, Tennessee and Virginia.
Homesome’s enterprise, fulfillment and AI platforms give Food City a complete website and mobile app – purpose‑built to translate the Food City in‑store experience into a digital presence the retailer owns and controls, with fulfillment operations and personalization capabilities designed for high‑volume grocery.
“We looked at everything available to regional grocers today, and nothing else came close,” said Kevin Stafford, VP of center store operations for K‑VA‑T.
“Running a banner like Food City means managing weekly ads, digital coupons, loyalty, in‑store promotions and a seamless e‑commerce experience – all of it connected, all of it on‑brand.
“Most platforms can handle one or two of those things. Homesome is the only one to bring all of it together, and we’re confident that will translate into a best‑in‑class experience for our customers and our associates.”
By unifying these into one system, Food City aims to reduce operational complexity while offering customers a seamless experience across channels.
“Food City is exactly the kind of retailer that the grocery industry should be paying attention to,” said Rahul Chabukswar, CEO and founder of San Mateo, California-based Homesome.
“They’ve spent decades earning deep trust in their communities, and they understand that protecting that relationship in the digital channel requires the same intentionality it took to build it in the store. That clarity of vision is rare, and it’s exactly the kind of partnership Homesome was built for.”
Misty Deskins, senior director of marketing, said K‑VA‑T’s focus has “always been on building deeper, more personalized relationships” with customers.
“That requires more than fragmented point solutions. Homesome gives us a single platform to connect every customer touchpoint – from discovery to fulfillment – helping us better serve our customers while driving meaningful growth,” she said.
About K‑VA‑T Food Stores/Food City
Headquartered in Abingdon, Virginia, K‑VA‑T operates 163 retail stores throughout Alabama, Georgia, Kentucky, Tennessee and Virginia.