photo of Alan Barry, new Lidl US CEO
Alan Barry

Alan Barry will assume the role of Lidl US chief executive officer, effective July 2026, bringing nearly two decades of international experience within the Lidl organization to the top post.

According to a Lidl US spokesperson, Barry joined Lidl US in 2024 as chief operating officer and brings more than 20 years of experience with Lidl, having previously served the company in Ireland and Great Britain.

Alongside Barry’s promotion to CEO, the spokesperson said Maciej Tylkowski and Jassine Ouali will join Lidl US as chief operating officer and chief customer officer, respectively. Both are moving from similar roles with Lidl in Great Britain and France.

“Lidl remains committed to its long-term U.S. growth strategy, and the addition of Maciej Tylkowski and Jassine Ouali to the leadership team will further enhance our customer experience and deliver on our promise of exceptional value and quality,” Barry said.

The company operates more than 190 stores in nine states along the East Coast, in addition to Washington, D.C., and employs more than 5,000 U.S. team members.

Lidl opened its first U.S. stores in Virginia Beach and Hampton in June 2017 and, within three years, had expanded to 103 locations across the Eastern United States, according to the Virginia Economic Development Partnership. Since then, the chain has earned more than 500 awards for its products and shopping experience and has been recognized as a Top 3 U.S. supermarket by Food & Wine Magazine, according to the company’s website.

The company entered the U.S. market as a global operator of nearly 10,000 stores across 26 countries in Europe. Today, Lidl operates more than 12,000 stores in 31 countries and employs more than 360,000 people globally.

Lidl US is headquartered in Arlington, Virginia.

[RELATED: Lidl To Open Kips Bay Store As Manhattan Expansion Continues]

 

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