Instacart is expanding Fulfillment Pro, its end-to-end order fulfillment platform, with two major updates: new delivery management software for retailer-owned fleets and enhanced enterprise-grade picking capabilities for store teams.
The updates build on fulfillment infrastructure already trusted by more than 50,000 retail associates to deliver more than 45 million orders in 2025. They represent Instacart’s continued investment in giving retailers the enterprise-grade tools they need to grow their owned-and-operated businesses online and in-store.
Single system for picking, labor and delivery
As grocery retailers scale their e-commerce and fulfillment operations, many are still managing picking, delivery and labor across disconnected systems. The fragmentation creates unnecessary complexity for store teams and inconsistent customer experiences.
Blake Wallace, Instacart’s VP of retail partnerships, said the platform addresses that fragmentation by unifying the workflow.
“Retailers have made real investments in their e-commerce programs, and they need fulfillment tools that can scale with them,” Wallace said. “Fulfillment Pro brings picking, labor and last-mile delivery into one system — giving retailers more control over their operations while helping them run more efficiently and deliver better experiences for their customers.”
Greater control over last-mile delivery
For retailers running their own delivery fleets, managing routes, drivers and customer expectations in real time is no small feat.
Most delivery solutions operate in isolation, disconnected from picking and staging. The disconnect adds complexity as order volume grows and makes it harder to maintain service levels and deliver a consistent experience.
Instacart’s new delivery management software brings the full picking-to-delivery workflow into a single system, combining real-time visibility with intelligent optimization.
Dispatchers gain live route visibility, real-time adjustments and exception management, while drivers benefit from integrated navigation, GPS tracking and automated customer communication. Retailers can increase efficiency through intelligent load optimization and support for megabatching with 20-plus orders per run, helping fleets complete more orders per trip while maintaining reliable service.
Retailers will begin rolling out these capabilities later this year.
Upgrading the in-store picking experience
Instacart’s picking software has its roots in tools built for the company’s network of approximately 600,000 shoppers, refined across more than 13 years of real-world grocery operations.
The company is now enhancing the enterprise software with new capabilities that address the unique needs of retailers managing their own store teams.
Fulfillment Pro’s picking software supports every stage of the workflow — from planning and picking to substitutions and staging — with tools designed to improve accuracy, speed and customer satisfaction.
New features for store employees
Store associates can communicate with customers in real time via the in-app Shopper chat.
Tote-based workflows, where items are scanned into dedicated order bins, help reduce missing or mixed items. Multi-runner support streamlines curbside handoffs, and real-time translation automatically converts customer notes and chat messages for associates, helping teams communicate clearly across languages.
For managers, the controls build on Fulfillment Pro’s existing automated, ML-driven workflows. The capabilities enable teams to fine-tune operations through self-serve batching and scheduling, assign and expedite orders when needed and set labor schedules in bulk across locations.
Modular or integrated solution
Fulfillment Pro is designed to meet retailers wherever they are in their e-commerce journey.
It can be deployed as a standalone fulfillment solution that integrates with existing systems, or paired with Storefront Pro to power a fully-owned end-to-end e-commerce experience — with storefront, checkout, fulfillment and optimization working together as one system.
As retailers continue to invest in owned e-commerce and fulfillment capabilities, Fulfillment Pro provides the flexibility and scale needed to support long-term growth — both online and in-store.
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