Amazon has rolled out its ultra-fast delivery service, Amazon Now, to customers across the U.S.
Amazon Now provides thousands of fresh groceries, everyday household essentials and locally-relevant items in about 30 minutes or less. It is widely available in Atlanta, Dallas-Fort Worth, Philadelphia and Seattle, and is rapidly expanding in dozens more cities including Austin, Houston, Minneapolis, Orlando, Phoenix, Denver and Oklahoma City.
The company plans to expand the service to millions of customers in these and other cities by the end of the year.
Udit Madan, SVP of Amazon Worldwide Operations, said the new service rounds out the company’s delivery options.
“Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less,” Madan said.
“With thousands of items available for ultra-fast delivery, you can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door. Amazon Now complements Amazon’s existing fast-delivery offerings, including 1-hour and 3-hour delivery on more than 90,000 products and same-day delivery on millions of items.”
How the service works
Where Amazon Now is available, customers will see a 30-minute delivery option in the banner on the Amazon app or homepage, and see Amazon Now offers as they search and shop.
Prime members pay a discounted delivery fee of $3.99 per order, while customers without a Prime membership pay $13.99. An additional small order fee of $1.99 for Prime members and $3.99 for customers without a Prime membership applies to orders below $15.
Customers can shop by category, such as dairy and eggs, fresh produce, bakery, health, baby, pet, personal care, electronics and alcohol where permitted, with personalized product recommendations. In most areas where it’s available, Amazon Now serves customers 24 hours a day.
Amazon Now uses a network of smaller locations designed for efficient order fulfillment, strategically placed close to where customers live and work. The approach prioritizes the safety of employees picking and packing orders, reduces the distance delivery partners need to travel and enables faster delivery times for customers.
Broader delivery strategy
Amazon Now is the latest example of how Amazon is innovating to deliver its selection to customers at faster speeds.
The company’s delivery options now include:
- Amazon Now, with 30-minute delivery in dozens of cities on thousands of fresh groceries, household items and locally relevant items delivered from specialized smaller locations.
- Prime Air drone delivery offers under-60-minute delivery in nine locations across the U.S. on tens of thousands of items through autonomous drone technology, delivered from sites in primarily suburban areas.
The company’s 1-hour and 3-hour delivery option offers more than 90,000 items and everyday essentials — like the selection typically found in a supercenter — delivered through its same-day delivery network.
Same-Day Delivery is available on millions of items across more than 10,000 cities and towns in the country, including a growing number of smaller towns and rural areas.
In 2025 for a third consecutive year, Amazon delivered to Prime members around the world at the fastest speeds ever, with more than 13 billion items arriving the same or next day globally.
In the U.S., Prime members received more than 8 billion items the same or next day, an over 30 percent increase compared to the prior year, with groceries and everyday essentials making up half of the total items.
Prime offers U.S. members free shipping on more than 300 million items, tens of millions of which can be delivered the same or next day. Members saved an average of $550 on fast, free delivery in the U.S. last year — nearly four times the cost of an annual membership.
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