Amazon has rolled out its ultra-fast delivery service, Amazon Now, to customers throughout the U.S.
Amazon Now provides thousands of fresh groceries, everyday household essentials and locally-relevant items in about 30 minutes or less.
It is widely available in Atlanta, Dallas-Fort Worth, Philadelphia and Seattle, and is expanding in dozens more cities, including Austin and Houston, Texas, and Minneapolis, Orlando, Phoenix, Denver and Oklahoma City.
The company plans to expand the service to millions of customers in these and other cities by the end of the year.
“Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less,” said Udit Madan, SVP of Amazon Worldwide Operations.
“With thousands of items available for ultra-fast delivery, you can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door.
“Amazon Now complements Amazon’s existing fast-delivery offerings, including one-hour and three-hour delivery on more than 90,000 products and same-day delivery on millions of items.”
How the service works
Where Amazon Now is available, customers will see a 30-minute delivery option in the banner on the app or homepage, and see offers as they search and shop.
Prime members pay a discounted delivery fee of $3.99 per order, while customers without a membership pay $13.99. An additional order fee of $1.99 for Prime members and $3.99 for non-members applies to orders less than $15.
In most areas where it’s available, Amazon Now serves customers 24 hours a day. It uses a network of smaller locations designed for efficient order fulfillment, strategically placed close to where customers live and work.
The approach prioritizes the safety of employees picking and packing orders, reduces the distance delivery partners need to travel and enables faster delivery times for customers.
Broader delivery strategy
The company’s delivery options now include:
- Amazon Now, with 30-minute delivery in dozens of cities on thousands of fresh groceries, household items and locally relevant items delivered from specialized smaller locations.
- Prime Air drone delivery offers under-60-minute delivery in nine locations across the U.S. on tens of thousands of items through autonomous drone technology, delivered from sites in primarily suburban areas.
In 2025 for a third consecutive year, Amazon delivered to Prime members around the world at the fastest speeds, with more than 13 billion items arriving the same or next day globally.
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