Inmar Intelligence and Eagle Eye announced a multi-year technology integration that connects Inmar’s digital offer content with Eagle Eye’s promotions platform, allowing shared retail customers to retrieve, clip, redeem and reconcile Inmar digital coupons within their loyalty and point-of-sale environments.
The API-based integration is designed to reduce the friction retailers face when deploying digital offers at scale, which has become a challenge as CPG brands and retailers increase promotional spend while facing tighter margins.
Digital coupons have become central to retail promotion strategy, but fragmented systems and slow deployment pipelines limit their practical effectiveness.
More than 70 percent of shoppers say digital coupons influence purchase decisions and store choice, according to the 2025 Inmar Shopper Insights Study, raising the stakes for retailers who can’t activate offers quickly or consistently.
“This partnership reflects our commitment to meeting retailers where they are and making it easier to activate high-quality digital offers at scale,” Rob Weisberg, EVP and president of MarTech at Inmar.
“By integrating with Eagle Eye’s promotions platform, we are expanding access to Inmar digital offers while supporting faster activation, reliable execution, and measurable outcomes for our retail and brand partners.”
How it works
The integration supports the full offer lifecycle – activation, redemption and reconciliation – through retailers’ systems without requiring changes to workflows.
Integrated reporting and analytics provide measurement across that cycle, supporting compliance and accountability at checkout.
Eagle Eye’s platform carries MACH certification, a technical designation indicating composable, API-first architecture designed for enterprise-scale deployment.
“By combining Inmar’s breadth of content with Eagle Eye’s MACH certified, scalable architecture and proven ability to deliver promotions at scale, we’re helping retailers that choose to leverage Eagle Eye deliver more compelling savings opportunities through the systems they already rely on,” said Eagle Eye’s Tim Mason.
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