Sandpoint, Idaho-based Litehouse Inc. is repositioning its corporate identity to Litehouse Foods as the company approaches its 63rd anniversary and marks 20 years of employee ownership.
The new corporate identity unites the company’s portfolio of brands – including Litehouse, Organicville, Veggiecraft, Sky Valley and partnered licensed brands Flavortown and Zaxby’s – under a refreshed vision and values.
The transition takes effect immediately, with all plant locations remaining operational and fully staffed.
“We’re a company that continues to evolve with our consumers, customers, suppliers, and our employee owners, and we are a different company than we were just a few years ago,” said Kelly Prior, CEO at Litehouse Foods.
“This evolution brings clarity to who we’ve become and the future we are creating together. Our new corporate identity and refreshed purpose are grounded in the same values that have always guided us but expressed in a way that is more relevant and more reflective of our employee owners.
“This isn’t about changing who we are, it’s about clearly articulating who we’ve become, so our teams, our partners and our consumers can feel it in everything we do.”
From regional manufacturer to multi-brand CPG company
The name change acknowledges Litehouse Foods’ evolution from a regional manufacturer to a multi-brand, multi-channel consumer-packaged goods company serving grocery retailers, foodservice distributors and away-from-home operations. The portfolio spans salad dressings, sauces, condiments, cheese, dips and specialty items.
The new corporate identity includes four core values – heart, ownership, excellence and integrity – that reflect how the company makes decisions, develops products and builds relationships.
“This evolution is more than a refreshed look, it’s about restating our commitment to quality and the principles that have always set Litehouse apart, while clearly defining our purpose, mission, vision, and values,” said Brad Horn, SVP of sales and marketing at Litehouse Foods.
“With this clarity, we’re aligned with who we are, where we’re going, and how we show up every day, continuing to deliver great food to our customers, just as we have for generations.”
Operations and portfolio
Litehouse Foods operates plants in Sandpoint, Idaho; Hurricane, Utah; Lowell, Michigan; and Danville, Virginia.
The company offers products through its Value Added and Away From Home foodservice division, allowing for custom formulations, various packaging options and private label products.
All customer service, sales and technical support teams continue without interruption. Product SKUs, supplier relationships and supply chain commitments remain in effect.
Litehouse Foods has built its reputation on a research and development team at the forefront of innovation.
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Litehouse has always been a great company in and around the Sandpoint area. They generously support local charity events without hesitation, employ a number of local folks and as a consumer, their products are high quality and delicious.