KeHE Distributors, a distributor of natural and organic, specialty and fresh products, has partnered with AppCard, a personalized marketing, shopper analytics and digital coupons platform for retailers and brands.
The collaboration benefits suppliers by offering tools to launch and manage digital coupon campaigns, ultimately driving sales and trial. It also unlocks opportunities for CPG brands, allowing them to connect to a network of more than 2,500 independent grocers and some 30,000,000 shoppers across the United States.
Beyond promotional execution, AppCard provides access to reporting based on scan data, enabling suppliers to identify new distribution opportunities, analyze sales velocities within the independent channel and evaluate promotional activity across their category, leading to smarter, data-driven strategies and measurable ROI.
“This collaboration represents a significant step forward in our commitment to partner success, providing suppliers with the tools needed to thrive in a competitive landscape,” said Jeremy Adams, executive director, category management at KeHE.
Jeremy Rabe, chief growth officer of AppCard, said the partnership represents a “pivotal moment” for the company, allowing it to expand its ability to empower an even wider array of CPG brands.
“By integrating our robust analytics and proven promotional platform with KeHE’s extensive distribution network, we’re not just offering brands a path to increased sales within independent grocers; we’re providing them with unprecedented, actionable insights into consumer behavior and performance at the store level,” Rabe said.
“This collaboration is set to revolutionize how brands connect with shoppers and grow their presence in this crucial market segment.”
Learn more at AppCard.com/KeHE.
About KeHE
Naperville, Illinois-based KeHE Distributors distributes natural and organic, specialty, and fresh products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America. With some 6,800 employee-owners, KeHE is a Certified B Corp.
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