Solely Inc.—the company behind USDA-certified organic, cold-pressed fruit jerky and dried fruit—is entering a new category with its new spaghetti squash pasta. The shelf-stable boxed pasta, which is sliced, roasted and scooped by hand, cooks in five minutes. It alleviates the lengthy cooking process that often deters seekers of healthy alternatives from vegetable pastas.
“These days, who has time to roast and cook a spaghetti squash for dinner? We make it easier and quicker to enjoy this supper staple without compromising on quality or taste and without any additives or preservatives,” said Simon Sacal, CEO of Solely. “Vegetable pastas have become a favorite for people looking to incorporate more vegetables into their families’ diets, so this was a natural way for us to provide people with such a convenience. We take the process out of the process.”
The new pasta—with just one ingredient and four servings of pasta per box—will be on shelves at Whole Foods Market stores nationwide beginning March 16 for $3.99 per box, on promotion, and then $4.99 per box at regular price. The squash joins Solely’s fruit jerky line, including the new mango chili flavor, a finalist for Expo West’s prestigious NEXTY Awards.
“Solely’s Spaghetti Squash Pasta is innovative and fills a clear need for our customers looking for a nutritious and convenient meal,” said Tiffney Stuart, global grocery merchant at Whole Foods Market. “We are excited to offer this product because it offers our customers a way to prepare a plant-based meal in a few short minutes without compromising on flavor.”
In addition to the new spaghetti squash pasta, Solely unveils five new flavors of fruit jerky and two new flavors of dried fruit, all launching on-shelf at Whole Foods Market stores nationwide beginning April 1.
The new flavors include:
- Mango Chili Fruit Jerky and Mango Chili Dried Fruit: Chili adds a kick to the sweetness of Solely’s best-selling mango fruit jerky with only two ingredients—one whole organic mango and organic chili.
- Pineapple Chili Fruit Jerky and Pineapple Chili Dried Fruit: One half pineapple and chili with a little bit of sea salt combine to create thid snack with just three ingredients.
- Mango Drizzle Fruit Jerky, Pineapple Drizzle Fruit Jerky and Pineapple Coconut Drizzle Fruit Jerky: Solely’s classic flavors combine cold-pressed fruits with a drizzle of cacao for a treat that contains a whole serving of organic fruit with three or fewer total ingredients.
All of Solely’s snacks are certified organic, gluten free and Non-GMO Project verified. Other varietals include takes on mango, pineapple and banana.
Headquartered in La Jolla, California, Solely Inc. is a subsidiary of Mexico City-based Fruitex SA of Mexico. Solely is a complete lifestyle concept rather than a single product and has plans to roll out a wide variety of items across multiple categories.
