The Super Saver store in Grand Island, Neb., is making it convenient to assist firefighters battling wildfires in the Niobrara River region of north-central Nebraska. Customers can ask cashiers to round up their total bill with the extra amount going to the American Red Cross Central Plains Chapter. Larger contributions also will be accepted.
The Red Cross has set up a response center in Ainsworth. Donations will be used to provide meals and other assistance to firefighters. The round-up project will continue through the end of today.
B&R Stores Inc., a Lincoln, Neb.-based, employee-owned company, was founded in 1964 by Russ Raybould. Since then the company has grown to include four store concepts (Russ’s Market, Super Saver, Save Best Foods and Grand Central Apple Market) located in seven cities across Nebraska and Iowa.