Starbucks will stop using a dye made from crushed bugs in its Strawberries & Crème Frappuccinos and other items after the ingredient prompted an outcry from customers, MSNBC reports.
The South Florida Business Journal reveals the Seattle-based brewer said it will gradually transition from using the cochineal extract as a red food dye to using lycopene, which is tomato-based, for red and pink food and drinks.
The transition is expected to be completed in the U.S. by the end of June.
The coffee chain recently was dubbed the nation’s most socially engaged company.