Goya Banner Ad 03-2025

Harnessing Power Of Latino Market In Southwest

by Diana Leza Sheehan / founder, principal consultant, PDG Insights In this new series, we explore the opportunity created for retailers by targeting Latino grocery consumers across the United States. For context, the Latino population in 2024 reached about 66 million, or about 19.5 percent of the total U.S. population. Spending power among this diverse…