Four months after acquiring Evolution Fresh Inc., Starbucks Coffee Co. has opened its first Evolution Fresh™ store, debuting the transformation of the brand’s look and feel to better reflect the pure, natural ingredients in each beverage and its strategic expansion and growth. The Bellevue, Wash., store opening and refreshed branding positions Evolution Fresh as a […]
Category: West
Posted in, Beverage News, New Products, West
Jones Soda Enters Sparkling Beverage Market
Jones Soda Inc. will expand into the sparkling beverage market with the introduction of its new Au Naturel sparkling line, the Puget Sound Business Journal reports. The Seattle-based soda company said the new products contain carbonated water, natural sweeteners and green tea extracts with a small amount of natural caffeine. Jones said the sparkling beverage […]
Posted in, West
California Strawberry Season In Full Swing
California strawberry peak season is officially here, according to the California Strawberry Commission. California strawberries are available year-round; March through August mark the peak season. Eighty-eight percent of the strawberries in the United States are grown in California. They’re grown by more than 500 family farmers. “California strawberry farmers consider food safety their top priority,” […]
Posted in, New Products, West
Aladdin Adds Insulated To-Go Containers To Adult Lunch Offering
Aladdin, a brand of Pacific Market International (PMI), introduces the newest addition to its Adult Lunch collection: the Insulated To-Go Food Containers. Available in two sizes, both are reusable versions of iconic to-go deli containers. But the resemblance stops there—the Aladdin version is reusable and designed to easily transport hot or cold meals from home […]
Posted in, Albertsons, Market Profile, West
2012 Southern California Profile: Supervalu’s Klug Talks Hyper-Local, Diversity
[gn_note color=”#66cc66″] The 2012 Southern California Profile originally ran in the March 2012 edition of The Shelby Report of the West. The profile will be published on theshelbyreport.com one month after it has run in print. [/gn_note] The marketplace is constantly evolving, and nowhere is that more evident than in Southern California. Sue Klug, president […]
Posted in, Albertsons, Market Profile, West
2012 Southern California Profile: Competition as Strong as Ever
[gn_note color=”#66cc66″] The 2012 Southern California Profile originally ran in the March 2012 edition of The Shelby Report of the West. The profile will be published on theshelbyreport.com one month after it has run in print. [/gn_note] by Kristen Cloud/staff writer There’s no question that Southern California is a competitive market, perhaps one of the […]
Posted in, Marketing News, West
Integrated Cinco De Mayo Program Kicks Off California Avocado Season
With 81 million pounds of avocados forecast to be consumed for Cinco de Mayo festivities, the event is shaping up to move even more fruit than February’s “Big Game.” The California Avocado Commission (CAC) plans to kick off its spring-through-early-fall season with a strong Cinco de Mayo program that integrates consumer advertising, public relations outreach, […]
Posted in, Organic Natural, West
Lundberg Family Farms Marks 75 Years Of Organic Leadership
Richvale, Calif.-based Lundberg Family Farms®, a leading manufacturer of organic rice and rice products, is celebrating its 75th anniversary. The occasion arrives three-quarters of a century after Albert and Frances Lundberg fled the ravages of the Dust Bowl for the fertile soil of the Sacramento Valley. Arriving in Richvale in 1937, armed with lessons learned […]