Posted in, Marketing News, West

California Avocado Commission Expands Marketing Of Breakfast Campaign

The California Avocado Commission (CAC) has extended its program promoting the use of California avocados at breakfast with retail support materials, public relations outreach featuring registered dietitians spokespersons and digital media. Participating retailers have distributed a recipe booklet titled “Wake up to Breakfast” featuring simple, produce-rich recipes and nutrition information. In addition to being merchandised […]

Posted in, Independent Store News, West

C&K Broadens Store Offerings As Company Emerges From Bankruptcy

C&K Market is previewing what customers can expect in the future as it emerged from bankruptcy Aug. 10. “We’ve been in the stores, talking with customers and identifying how we can serve them even better,” said Karl Wissmann, C&K Market’s president. “With bankruptcy behind us, we’re in a position to enhance our stores. Customers can […]

Posted in, Beverage News, Center Store, West

Napa Valley Harvest Begins Today

The Napa Valley Vintners (NVV) trade association reports that the first of Napa Valley’s sparkling wine producers begin picking grapes today, two days earlier than the start of last year’s wine grape harvest. Although this past winter was one of the driest on record, Napa’s vintners and growers are predicting an abundant, high-quality harvest for […]