The Independent Grocers Alliance (IGA) has announced a new Red Oval Partnership with Red Pepper Digital, a provider of digital marketing solutions for retailers. The partnership will give IGA’s network of independent grocery stores access to innovative digital circular and advertising platforms that help grocers reach shoppers more effectively and drive measurable sales growth. “Our […]
Category: IGA
The Independent Grocers Alliance (IGA) was founded in 1926 by J. Frank Grimes, with the mission to unite independent grocery stores across the United States under a common brand, thereby enabling them to compete more effectively with larger national chains. Headquartered in Chicago, Illinois, IGA has grown into a global network of independently owned and operated supermarkets, each retaining its unique identity while benefiting from the collective strength and resources of the brand.
IGA stands out by offering tailored support to its member stores, including marketing services, merchandising strategies, and retail technology solutions. This support helps independent grocers provide high-quality products and exceptional customer service while maintaining their community-focused mission.
Today, IGA has a presence in more than 30 countries, with thousands of stores worldwide. Despite its global reach, the company remains dedicated to empowering independent grocers to thrive in their local markets, upholding the principles of quality, service, and community engagement that have defined the organization since its inception.
